Copywriter (Social)

Who we are

We're a digital personal finance company whose mission is to help its members achieve financial independence and realize their ambitions-whether that's buying a house, starting a family, or getting to the point of being debt-free. By joining SoFi, you'll become part of one of the fastest-growing fintech companies. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around.

The Role

We are looking for a Copywriter to join our internal social creative team within the SoFi marketing department. The ideal candidate lives and breathes social media, can brainstorm and create content for multiple social platforms, and intuitively understands what works best in each channel. You'll be responsible for creating standout concepts for our owned and paid channels, including Instagram, Twitter, Reddit, and our private Facebook group of over 50,000 passionate SoFi Members. In this role, you'll work with art directors, strategists, motion designers, and other creatives as part of our in-house agency.

You might be wondering, "What will set me apart from the other candidates?" We're looking for a strong communicator who can express ideas clearly in presentations and brainstorm sessions, and then bring them to life in execution. We're also looking for someone who understands why that question mark fell inside the quotes instead of outside. Our ultimate goal is to make incredible SoFi content that excites people to work toward getting their money right, and it's your job to make the content that'll get them to stop their scroll.

What you'll be doing:

• Develop evergreen content (static and video) for day-to-day posting on social media.
• Concept and execute new ideas for game-changing, thumb-stopping campaigns and properties.
• Collaborate with strategy, product, and even our certified financial planners to bring SoFi's unique perspective on personal finance to a rapidly growing audience.
• Iterate on high-performing ways to consistently drive new member acquisition through social media.
• Live and breathe social media, keeping up with the latest trends and constantly trying to one-up other best-in-class brands.
• Maintain SoFi brand voice guidelines while writing copy that delights and gets people to react, engage, and share.
• Partner with an art director to sell ideas and bring them to life.
• Anything else you can dream of-seriously, we're always open to big ideas.
• Bonus points if you have that creator mindset where you're excited to be on camera and star in some of your concepts.

What you'll need:

• Must have a strong writing portfolio that includes existing social work and a variety of delightful or impactful work across multiple social channels.
• One to three years of experience working as a junior copywriter at an ad agency, in-house creative department, or freelancing for major brands.
• Ability to both concept and execute-you'll need to dream big, sell your idea, and then make it by scripting, shooting, and even acting in some of your videos.
• Experience with current social best practices-you have an inherent grasp on what works, what's exciting, and what's old news.
• Comfortable tackling a range of content, from straightforward tweets to long-form videos.
• Excellent multi-tasking and time management skills.
• A self-starter attitude with a sense of urgency-you want to make things happen and shake things up.
• Ability to understand technical content and quickly learn new material.
• Interest in/knowledge of personal finance is a major plus!
• Similarly, knowledge or interest in football, basketball, or golf is also a plus.
• Personal characteristics




• Creative
• Curious
• Open-minded
• Strong communicator
• Collaborative




• Bachelor's degree or equivalent experience
• Ad/portfolio school education preferred
• English proficiency and previous work that demonstrates excellent grammatical, writing, and editorial skills.