Associate Manager, Global Brand Marketing - Product Marketing

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

This is a 14 months contract

The Team:

Mattel Canada's Demand Planning Team ensures the right toys are in our warehouse at the right time - minimizing stockouts, reducing excess inventory, and aligning supply with revenue goals. The team works closely with Sales, Marketing, and Manufacturing to develop monthly, SKU-level demand plans that incorporate promotions, market trends, and production capacity to support seamless execution and growth.

The Opportunity:

Reporting to the Manager, Supply Chain Planning, the Senior Demand Planner is a key member of Mattel Canada's Demand Planning team in Mississauga. This role develops a rolling 12-month, SKU-level demand plan for assigned brands, integrating insights from Commercial, Marketing, and Manufacturing to align forecasts with business priorities and revenue goals. The planner continuously refines accuracy through the S&OP process, monitoring performance and minimizing variance and bias.

What Your Impact Will Be:

• Own the demand planning process for key categories, delivering accurate SKU-level forecasts.
• Align inputs from Sales, Marketing, and Finance to build data-driven demand plans.
• Lead monthly consensus and S&OP reviews, adjusting forecasts and identifying risks.
• Improve forecast accuracy and fill rates through KPI tracking and analysis.
• Partner with Replenishment Planning to enhance fulfillment and inventory productivity.
• Drive process improvements using global tools, analytics, and reporting standards.
• Collaborate across teams to resolve constraints and support global planning initiatives.
• Meet or exceed KPI targets for demand variance and bias.
  
  

What We're Looking For:

• Bachelor's degree in Business, Operations, or Supply Chain (MBA a plus).
• 5-7years in Demand Planning or Forecasting.
• Experience with Anaplan, Blue Yonder, SAP, Tableau, or Cognos preferred.
• Knowledge of S&OP/IBP and inventory management processes.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent collaboration, communication, and time management abilities.
• Results-driven with a proactive, solution-oriented mindset.
• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy