Senior Manager, Adoptions Promotions

Summary:

Are you passionate about animals and ready to use your marketing skills for a cause that truly matters? We're looking for a dynamic, creative, and driven individual to join our team and help spread the word about the incredible shelter dogs and cats waiting for their good homes. As Senior Manager, Adoption Promotions, you'll be at the heart of our mission to give these animals a voice and connect them with loving families. From crafting compelling social media campaigns to creating heartwarming adoption stories, you'll play a key role in saving lives and changing the future of shelter pets. If you're ready to turn your passion for pets into powerful marketing that moves hearts and drives action, we want to hear from you!

Let's work together to make every tail wag and every purr heard!

Reporting to the Director, Admissions & Placement, the Senior Manager, Adoptions Promotions (the Senior Manager) promotes ASPCA animals for adoption through a variety of marketing efforts and channels, ranging from traditional and social media to grassroots efforts in the NYC community and tri-state area. You'll lead the process of developing creative animal profiles to help the animals find their perfect human matches. And you'll assist the ASPCA Communications Team in the successful implementation of the Adoption Center's communications to internal and external audiences. Other duties include content development for the Adoption Center.

To succeed in this role, the Senior Manager must work efficiently and effectively in a team environment with the ability to work collaboratively with multiple individuals, work on tight deadlines and be able to work independently when needed, taking full ownership of assigned projects through to successful completion.

Responsibilities:

Responsibilities include but are not limited to:

Adoption Center Promotions (70%)

• Lead the development of creative, accurate profiles of adoptable animals by writing, and supporting others in writing, animal bios and coordinating with the Multimedia team, direct care staff, foster caregivers and volunteers to obtain photo and video assets for use in promotion; update profiles regularly to maintain accuracy and generate interest; undergo training to handle dogs ranging from Level 1 to Staff Only for photos
• Serve as the point-person for Adopets, the Adoption Center's remote adoption and online animal listings system. Ensure all animals are synching with the system correctly (including managing all returns), keep Adoption Center team members apprised of updates to the system, report out on Adopets related data, coordinate with the external Adopets team on any questions or issues that arise, and maintain Adopets generated communications that inform adopters of their status in the adoption process
• In tandem with teams including Media, Marketing, Membership, Internal Communications and more, to design, implement and lead promotional campaigns for the Adoption Center and its adoptable animals
• Quantify and analyze the impact of promotions to continually improve their effectiveness in animal placement; provide quarterly reporting. Track and analyze all media-related data at the Adoption Center to provide operational awareness, find areas for improvement and celebrate successes
• Capture compelling content of animals at the Adoption Center and at off-site events, as needed, for social media promotions, PetPoint/kennel card photos, online web listings, and more.
• Attend Medical-Behavior-Sheltering (MBS) Rounds, acting as the "promotions voice" in animal pathway discussions contributing to faster placement; act as key voice in Adoption Center leadership conversations
• promotional and marketing campaigns that drive impact for the Adoption Center and its animals
• Moderate the Adoption Center's Yelp and Google Reviews, elevating concerning reviews to Adoption Center leadership when necessary.
• Act as project manager for various communications and marketing-related projects.

Interdepartmental Communications (30%)

• Adoption Center & Kitten Nursery
  • Assist Adoption Center leadership with copywriting and editing emails, internal memos, Workplace posts and more, as needed, to achieve maximum impact.
  • Track and catalogue all "happy tails" received by the Adoption Center and provide relevant content for story development, presentations and events as needed
  • Conceptualize and create departmental content that promotes employee wellness and engagement, as well as departmental achievements; track engagement and participation, modifying plans and activities to achieve maximum impact

• Traditional Media, Influencer/Celebrity, & Membership
  • Sharpen the department's voice to internal and external audiences by working with the External Communications and Membership teams to create and approve talking points, online content, b-roll and more; ensure content is accurate and being used in the appropriate places to maximize impact.
  • Support the Director, Administration with the oversight of all media-related items within the Adoption Center, including but not limited to coordinating and participation in weekly Adoptions Media meetings and collaborating with members of the External Communications and Membership teams in vetting, planning, scheduling and executing Adoption Center-related media and public relations events and promotions; coordinate all animal-related logistics for media events at the Adoption Center and Kitten Nursery including but not limited to enlisting animal handlers, delegating animal selection to appropriate teams, securing space and working seamlessly with the Facilities team
  • Support the Director, Administration with the oversight of the training and participation of employees throughout the AC/KN as spokespeople, including identifying appropriate and available subject matter experts for adoption-related media inquiries on social media, broadcast, internet, digital, print and more. Serve as spokesperson, as needed.
  • Manage all web-related content for the Adoption Center; work hand-in-hand with the Membership team on Adoption Center content strategy and content logistics.
  • Provide feedback on how to respond to Adoption Center-related social media messages

• Philanthropy
  • Support the Director, Administration, in the coordination and execution of Adoption Center and Kitten Nursery donor visits
  • Provide Adoption Center content for quarterly donor reports.

• ASPCApro
  • Lead the discussion around difficult-to-place animals in Facebook groups; post unique articles or pieces of interest, create a two-way dialogue between the Adoption Center and the field, and contribute answers to other posters' questions.

Exemplifies the ASPCA's Core Values:

• Has Commitment and dedication to improving the lives of animals
• Demonstrates Ownership and feels responsible for outcomes
• Believes in Team - that we are stronger together
• Seeks to Elevate others and reimagine what is possible
• Focuses on Impact, specifically making change for animals

Education:

• BA, BS or equivalent or equivalent work experience

Skills Requirements:

• Ability to produce visually appealing, creative, and emotionally compelling content, including photography
• Experience writing compelling narratives that drive action and engagement
• Basic photography and videography skills
• Basic design skills and familiarity with design tools like Canva, Adobe Creative Suite and other graphic design software
• Ability to manage multiple campaigns, projects, and tasks simultaneously while meeting deadlines
• Excellent attention to detail ensuring marketing materials are accurate, up-to-date, and aligned with organization's voice and mission
• Excellent interpersonal skills; exceptional team player
• Experience with project planning, event planning a plus
• Ability to develop and maintain positive and productive working relationships with co-workers, volunteers and the public
• Ability to work comfortably and calmly around cats and dogs with varying medical and behavioral needs. Ability or willingness to learn how to handle cats and dogs.
• Ability to understand the ASPCA's mission, strategy, programs, policies, and values

Additional Information:

• The role will be based out of our NYC Adoption Center
• Must be able to travel in and around the NYC metro area as needed
• Occasional evening, weekend and holiday work required

Compensation and benefits:

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.

For Salary roles: The target hiring range for this role is $90,000-$95-00 annually.

For more information on our benefits offerings, clickhere.

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Qualifications:

Language:

Education and Work Experience:

Our EEO Policy:

The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA's standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA's People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA's vision - that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.

Applicants that are residents of Colorado: Per CO Senate Bill 23-058, we cannot generally request or require any age-related information (i.e., age, DOB, attendance or graduation dates from an educational institution) on an initial employment application; this includes any age-related inquiries in the initial interview. We are permitted to require/request additional application materials; if those materials contain any age-related information, an applicant may redact the information before submitting an initial employment application.