Social Media Coordinator

Summary:

We are seeking a creative and motivated Social Media Coordinator to join our Corporate Brand & Digital Strategy team. This role is essential in managing our Zoetis Corporate online presence, fostering community engagement, and driving brand awareness. The Social Media Coordinator will help create and publish content, monitor and moderate our online community, and help analyze performance metrics to optimize our social media strategy. The ideal candidate will know social platforms inside and out; be comfortable with managing content production from ideation to development to publication; and understand how to engage with and build a thriving social community.

Responsibilities:

Content Creation & Publishing:

• Assist in developing engaging, high-quality content (text, images, video, etc.) across all social media platforms, aligned with our brand voice and goals.
• Schedule and publish posts consistently through our Social Media Management platform.
• Collaborate with the Brand & Digital team to ensure content is fresh, relevant, and timely.
• Stay updated on social media trends, tools, and platform updates to bring new content ideas to the table.

Community Management & Social Care:

• Monitor and moderate conversations across social media platforms to foster a positive community.
• Respond promptly to questions, comments, and customer inquiries in a professional and engaging manner, following pharmacovigilance and security requirements; collaborate with other internal teams on responses and resolutions where applicable.

Build relationships with followers, influencers, and brand advocates to strengthen our online community.

Analytics & Reporting:

• Help track key social media metrics such as engagement, reach, impressions, and sentiment.
• Assist in developing and implementing A/B tests to optimize social media performance. Assist with analyzing data to measure the success of social media campaigns and content.

Share insights and recommendations to improve the effectiveness of our social media strategy.

Education & Experience:

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 0-3 years of relevant experience.
• Experience in social media management, content creation, and/or community management.
• Robust knowledge of social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Strong analytical acumen; ability to analyze and interpret data and performance metrics using on-platform tools and Google Analytics
• Immersed into culture and trends, whether personally and/or professionally, with an innate curiosity and interest in acquiring new knowledge as platforms continue to evolve.
• A stellar writer and editor who can tell a compelling story on social.
• Creative mindset with the ability to adapt quickly to new trends and tools.
• Strong organizational skills and attention to detail.
• A strong collaborator who can build productive relationships with cross-functional team. members, agencies, and freelancers.

Preferred Qualifications:

• Experience with video creation and editing is a big advantage.
• Experience with Canva is a plus.
• Experience with social media management tools for publishing content and moderating comments (e.g., Hootsuite, Sprout Social) is a plus.
• Experience moderating and successfully engaging with online communities is an advantage.

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.