Omnichannel Media & Content Manager

Utz Quality Foods is seeking an Omnichannel Media & Content Manager to join our team. This role is critical in establishing a consistent and exceptional brand presence across retailers, efficiently managing the development and delivery of content, and driving both digital shelf excellence and retail media activations. The role requires a strong understanding of retail media networks, omnichannel digital journeys, and the ability to influence within a matrixed organization to fully activate against the digital consumer journey. This individual contributor role will partner with media agencies, brand stakeholders, and internal retail sales teams to execute best-in-class content and media strategies that enhance consumer engagement and drive online sales.

*This is a hybrid position based out of Dallas, TX or Chicago, IL.

Omnichannel Media & Content Manager:

• Content Management:
  
  
  
  • Manage the "virtuous" cycle of content development, distribution, and refinement as an ongoing loop.
  • Oversee coordination with teams and individuals to create, develop, and deliver high-quality content for the digital shelf.
  • Ensure the quality, consistency, and relevance of product page content across all retailers to drive consumer engagement and conversion.
  • Provide feedback and direction on content, raising awareness of issues/risks, and proactively finding solutions.
  • Work closely with the Digital Asset Management system to maintain consistent brand expression.
  
  
  
  
• Retail Media Campaign Management:
  
  
  
  • Partner with media agencies to plan, execute, and optimize retail media campaigns for assigned brands.
  • Collaborate with internal retail sales teams and brand stakeholders to align retail media strategies with business objectives.
  • Leverage retail media networks to drive incremental sales, integrating campaigns into the broader omnichannel strategy.
  • Utilize reporting and analytics to measure campaign effectiveness and refine strategies for improved ROI.
  
  
  
  
• Digital Commerce Strategy:
  
  
  
  • Drive digital commerce sales through content enhancements, SEO, and search optimization.
  • Activate strategies to improve visibility and engagement via retailer/partner platforms.
  • Use analytics tools to inform digital merchandising activities and achieve revenue targets.
  
  
  
  
• Stakeholder Collaboration:
  
  
  
  • Serve as a key influencer within a matrixed organization, working cross-functionally to align strategies and deliver results.
  • Communicate effectively through project briefs, status reports, and updates to ensure alignment with stakeholders.
  • Conduct periodic reviews with stakeholders to share updates, manage risks, and analyze data for content and media improvements.
  
  
  
  
• Project Management:
  
  
  
  • Manage the marketing portal in Syndigo, ensuring updates meet marketing-driven needs.
  • Support retail media marketing activations as needed to meet campaign and sales goals.
  • Maintain clear and proactive communication with internal and external teams to ensure project milestones are met.
  
  
  
  

Requirements:

• Bachelor's degree in Marketing, Business Administration, Advertising, or equivalent combination of education and experience.
• 5+ years' experience in eCommerce, digital marketing, or product content within the CPG industry.
• Deep understanding of retail media networks and omnichannel digital journeys, including the ability to fully activate against them.
• Strong knowledge of eCommerce, product detail pages, and digital commerce strategies.
• Experience in managing retail media campaigns, partnering with media agencies, and interpreting campaign analytics.
• Proven ability to influence and collaborate within a matrixed organization.
• Excellent communication and interpersonal skills, with the ability to build strong relationships at varying levels.
• Strong analytical and problem-solving skills, with the ability to creatively solve challenges.
• Exceptional attention to detail, innovative thinking, and a self-motivated attitude.

External Recruitment Process

• Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
• Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
• Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Continuously Pursuing Excellence!

Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp's, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.