Vice President for Marketing and Communications

Required Qualifications (as evidenced by an attached resume):
Bachelor's degree (foreign equivalent or higher). Experience managing teams and budgets in a highly complex organization. A track record of hiring, developing, and retaining high-performing and professional teams. Experience working with local and national media outlets and digital media channels. Outstanding management and planning skills; the ability to handle multiple initiatives and projects simultaneously; the ability to productively and proactively plan for the future, even as urgent issues and time-sensitive needs regularly emerge. Strong interpersonal skills, persuasive presentation, and public speaking skills, as well as demonstrated writing range and ability. Commitment to the mission and values of Stony Brook University.

Preferred Qualifications:
Advanced degree (foreign equivalent or higher). The ideal candidate will have experience in marketing and communications for a higher education and/or academic medicine organization. Qualified candidates will demonstrate an understanding of the unique complexities and breadth of audiences and considerations within an organization like Stony Brook University.

Brief Description of Duties:
Reporting to the University President, the Vice President for Marketing and Communications is responsible for Stony Brook University and Stony Brook Medicine's overarching communications, brand strategy, marketing and visual identity across key audiences. They lead an integrated marketing and communications team that manages or coordinates all strategic communications including executive communications, internal communications, crisis communications, media relations, and marketing across the institution.

The Vice President hires, manages, leads, and mentors the team charged with developing and implementing this comprehensive marketing and communications program to advance the image of the University at local, state, national, and global levels. They are charged with enhancing Stony Brook's brand in order to attract highly qualified students, motivate alumni and donors, recruit and retain exceptional faculty and staff, increase SBM's patient and physician referrals, and advance legislative support.

This role provides vision, oversight, and management of strategic communications, media relations, marketing, publications, and social media. With more than 60 professionals in the University's marketing and communications team, current direct reports include SBU Assistant Vice President for Marketing, SBM Assistant Vice President, Senior Director of Operations, and Media Relations Officer. There are also communications professionals with shared reporting lines embedded currently within six schools and departments.

The successful candidate will be an experienced and skilled professional who brings a breadth of experience through a broad marketing and communications portfolio and a confident and consultative approach to leading a comprehensive, integrated, strategic communications and marketing function. They will have senior leadership experience designing and executing a strategic communications plan in a large, complex organization with varied priorities and stakeholders.

• Work closely and collaboratively with internal and external partners to manage the University brand.
• Work with University senior officers, faculty and staff to assess the University's marketing and communications needs and identify strong messages, compelling stories, and key audiences.
• Establish digital communications strategy and best practices for the University, integrating web platforms, social media, and video production.
• Oversee the University's media-relations strategy, including key relationships with on-campus, local, national and international media to further position and promote the University.
• Develop programs and prepare key administrators to interact effectively with the media; oversee press conferences and help to prepare faculty, staff and students for interviews.
• Advise and support the President in communicating the mission of the University locally, nationally, and globally; collaborate on strategies to bring global exposure to the University as well as to effectively engage with the local community, including with particular consideration to the cultural and linguistic diversity of the local audiences.
• Provide strategy and oversight for an internal communications strategy to ensure that all constituencies, including faculty, staff, students, researchers and administrators, are well-informed of University affairs, goals and objectives.
• Engage marketing and communications staff and resources to ensure a unified and consistent University brand across this complex organization, including the Stony Brook University Hospital and Stony Brook Medicine.
• Oversee day-to-day activities of marketing and communications staff, including budgeting, planning and professional development.
• Build a unified team by mentoring staff, establishing clear performance goals, and ensuring accountability through processes that are clearly defined, equitable, and inclusive.
• Anticipate and mitigate adverse or potentially negative issues that may impact the University's reputation; maintain issues management and crisis communications plans, and work collaboratively while providing proactive counsel to senior leaders in the event of a crisis.
• Serve on various committees.
• Provide ongoing communications and marketing guidance that encompasses the Schools, Hospitals, and Practices of Stony Brook Medicine, and provide recommendations for marketing/communication program(s) to highlight the array of ambulatory clinics and network partnerships.
• Develop and maintain marketing programs to reflect affiliations with other health-system partners.
• Develop and maintain marketing program(s) to differentiate Stony Brook Medicine program(s) from those of its competitors.
• Actively seek evaluative feedback from internal and external stakeholders related to the effectiveness of marketing/communication strategy and the needs of different constituencies and communicators.
• Develop and maintain metrics to measure the efficacy of marketing endeavors; track and measure outcomes such as rankings and reputation scores, student admissions pools and yield rates, and medical patient clinic and procedure volumes.
• Other duties or projects as assigned as appropriate to rank and departmental mission.

Special Notes:
This is a Management Confidential position. This is a full-time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.

Stony Brook University is committed to creating and maintaining a workplace and educational environment that is safe, accessible, and free of all forms of discrimination, sexual misconduct or research misconduct, among other infractions. In support of this commitment, certain candidates for employment will be required to disclose such employment-related misconduct findings and pending investigations or proceedings, and final candidates for certain faculty and staff positions will authorize their current and previous employer(s) from the last seven (7) years to disclose such information to the University. A final offer may be contingent on the satisfactory outcome of this disclosure and review process. If the University becomes aware of a failure to disclose or misrepresentation of any such matter after your employment commences, you may be subject to discipline, up to and including termination.

Resume/CV and cover letter should be included with the online application.

Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.

If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at (631) 632-6280 or visit OEA.

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