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Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Marketing Strategist
Location(s): Oakland, CA (REMOTE)
Top Things Looking For:
- Marketing experience
- Fit to job description
Department Overview:
- Marketing and Communications department is responsible for the planning, development and execution of strategies, tactics and customer communications that drive positive customer experiences and/ or participation with client products and program offerings. This includes communications for service planning, safety and emergency preparedness, residential and business rate education energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers understand their service and achieve their sustainability goals.
Position Summary:
- This role is responsible for crafting and executing marketing strategies to boost awareness and participation in client resiliency and energy storage programs. Key responsibilities include developing a marketing plan aligned with company goals and implementing outreach strategies for customer programs that support energy storage and resiliency. Significant coordination with internal partners, external vendors, and stakeholders is required to ensure alignment, reconcile feedback, and provide ongoing support throughout the go-to-market and reporting phases.
- You will collaborate closely with line-of-business product and program managers, Customer Experience and Insights, Customer Contact Centers, and external marketing and advertising agencies to implement best-in-class marketing campaigns and customer communications that meet business objectives and enhance customer experience.
Responsibilities:
Marketing specific
- Develop and implement a marketing plan to promote Resiliency programs, including strategies, channels, messaging, and tactics.
- Review and provide feedback on lead generation for external solutions providers like contractors and distributors.
- Communicate activities and deliverables to internal stakeholders and recommend improvements as needed.
- Coordinate project timelines and deliverables with project managers and optimize plans for roll-out.
Cross-functional Coordination
- Provide guidance for the development of various creative outputs, including advertising, direct-to-customer marketing, sales presentations, turn-key communications, collateral, and web updates.
- Collaborate with Marketing and Communications partners to create campaign and tactical briefs for external agencies that align with marketing plans. Ensure that briefs are consistent with program and messaging strategies.
- Assist in the creation and editing of presentations and materials used for strategic planning.
- Work closely with business partners to align outreach to desired program goal attainment through campaign development and execution.
Data-Driven Campaign Management and Reporting
- Analyze campaign metrics and recommend optimizations to meet goals.
- Establish data requirements for effective targeting with external agencies.
- Ensure timely delivery of communications through prioritization and information-sharing.
- Provide ongoing and ad hoc reports as needed by management.
- Update senior leadership on program outreach status.
Qualifications
- Bachelor's degree in marketing, Business, or related discipline, or equivalent work experience
- 5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics, and measuring performance
Desired:
- Exceptional critical thinking skills to reach successful outcomes in ambiguous and dynamic situations.
- Demonstrated project management skills.
- Experience in Consumer marketing
- Strong written communication skills with ability to write content for marketing and communication materials, and business presentations.
- Prior experience building, launching, and managing multi-channel marketing programs and campaigns, and with marketing automation platforms.
- Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders.
- Analytical and organizational skills with excellent attention to detail.
- Ability to work proactively and self-start in a fast-paced, team driven environment.
- Experience working in environmental or energy related field a plus.
- Passion for clean energy and/or sustainability.
- Customer-first mindset.
Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.
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Ampcus, Inc
Feb 12, 2025