New

Senior Brand Manager - Kettle

Campbell Soup Company
life insurance, paid time off, sick time, 401(k)
United States, New Jersey, Camden
1 Campbell Place (Show on map)
Jan 29, 2025
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... We are seeking a visionary and dynamic individual to take charge of our Kettle brand. The Kettle brand has been "Extra" from the start...founded in1978 with a belief in going the "extra" mile to bring delicious authentic food to the world. You will be at the forefront of shaping the future ambition of the Kettle Chip Brand. Your creativity and strategic prowess will be put to the test as you craft compelling strategies and marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights. You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our snacks in a fiercely competitive landscape. Collaborating with cross-functional teams, you will explore new frontiers in product development, exploring bold flavors, healthier alternatives, and eco-friendly packaging options. You will be a true advocate for sustainability and responsible snacking, championing initiatives that align with Kettle & Campbell's commitment to a better, more sustainable world. What you will do... Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on. Project Management: You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans. Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results. Results-Driven Performance: Own business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success. Data Driven Storytelling: Derive valuable insights from data and effectively communicating them to make informed decisions with a compelling impact. Visionary Leadership: Inspire the team with a unifying sense of purpose, and embodies our 5 C's - collaboration, creativity, commitment, communication & customer focus. Sharp Problem-Solving: Display a remarkable ability to maintain clear and logical thinking even amidst uncertain and complex scenarios. Resourceful Determination: Exhibit a high degree of resourcefulness, matched with an unwavering "can-do" spirit, ensuring challenges are met with effective solutions. Consumer-Centric Expertise: Take immense pride in cultivating an unmatched understanding of both the business and our target consumers, setting a benchmark for knowledge within the organization. Who will you work with... Brand Teams for Salty Integrated Marketing Insights Innovation R&D Sales Finance What you will bring to the table... (Must Have) Bachelor's Degree required Minimum 7 years experience in consumer brand management Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations and media agency partners Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment Excellent analytical skills and business/financial acumen Strong experience with IRI Unify, Nielsen & SPINS It would be great if you have... (Nice to Have) MBA Strongly preferred Experience in food and/or consumer goods is strongly preferred Compensation and Benefits: The target base salary range for this full-time, salaried position is between $144,200-$207,200 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.