Director Of Marketing, Employee Benefits Consulting

POSITION SUMMARY:

Milliman's Employee Benefits Consulting (EBC) practice provides retirement and benefits solutions for U.S.-based corporate, public sector, and multiemployer plans.

The Director of Marketing will oversee marketing, sales support activities, and client relationship management (CRM) for the practice with a particular focus on driving strategic marketing initiatives and positioning the Milliman EBC brand for significant and sustained growth. The position will manage a small team of marketing and sales support professionals and work closely with the corporate Marketing and Communications team.

The ideal candidate for this position must demonstrate business acumen and a deep understanding of the employee benefits industry, a results-oriented mindset with a commitment to and track record of driving business growth, and a background leading a professional services marketing function.

RESPONSIBILITIES:

• Collaborate with leaders to align marketing initiatives with business priorities, service offerings, and target markets
• Work closely with the Chief Marketing Officer and EBC leadership on quarterly marketing planning to support the growth of the EBC business
• Manage the existing team of EBC marketing and business development professionals
• Refine strategic marketing plans throughout the year based on market dynamics, emerging trends, and performance metrics
• Create engaging and relevant content that elevates Milliman's EBC brand across all marketing channels
• Update the EBC website content to enhance engagement, with a focus on both Search and Generative Engine Optimization
• Work with cross-functional project teams to develop and deliver campaign concepts, messaging and assets that resonate with the target audience
• Collaborate with the Event Strategist and Events team to provide strategic event support and coordination
• Hone best practices around RFP responses, finalist and client presentations
• Identify deficiencies of current processes, approaches and team members and work with the appropriate team member to improve
• Facilitate cross-discipline category marketing activities with other Milliman practices
• Assess the use of marketing technology to identify areas for improvement and opportunities to realize economies of scale
• Collaborating with the media and publishing teams on media and content strategy
• Monitor and analyze marketing performance metrics, including lead generation, conversion rates, website traffic and ROI, to measure and optimize the effectiveness of marketing campaigns
• Manage the EBC marketing budget and accurately report on marketing spend to key stakeholders
• Stay current with competitive landscape industry best practices, emerging trends, and innovative marketing techniques to continuously improve and evolve marketing strategies and tactics

SKILLS & QUALIFICATIONS REQUIRED:

• Bachelor's degree in marketing, communications, or a related field
• The ideal candidate must have 15+ years of employee benefits marketing experience is preferable, ideally gained within a professional services environment.
• The ideal candidate must have 10+ years of managerial experience.
• The ideal candidate must be results-oriented mindset with a commitment to and track record of driving business growth through integrated marketing campaigns.
• The ideal candidate must be a strategic thinker with the ability to develop innovative campaign strategies that drive brand awareness, engagement and conversion across multiple channels, including digital, social media, email, content marketing, events and traditional media.
• Must be a creative thinker with a passion for storytelling and ability to craft compelling content that resonates with target audiences.
• Must have strong analytical skills and proficiency in marketing analytics tools and platforms to track performance, analyze results and derive actionable insights to optimize campaigns.
• Must have excellent communication and presentation skills, detail-oriented and organized, able to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.
• Must have excellent leadership and management skills, with the ability to consult with senior leaders, inspire and motivate colleagues.
• Must have open and collaborative mindset.

LOCATION:

• This is a remote role

APPLICATION DEADLINE

• The expected application deadline for this job is February 28th, 2025.

COMPENSATION:

The salary range for this role is $153,000 to $311,000, depending on a combination of factors, including, but not limited to, education, relevant work experience, qualifications, skills, certifications, location, etc.

BENEFITS:

At Milliman, we focus on creating an environment that recognizes - and meets - the personal and professional needs of the individual and their family. We offer competitive benefits which include the following based on plan eligibility:

• A 401(k) plan with matching program, and profit sharing contribution
• Employee Assistance Program (EAP)
• A discretionary bonus program
• Paid Time Off (PTO) starts accruing on the first day of work and can be used for any reason; full-time employees will accrue 15 days of PTO per year, and employees working less than a full-time schedule will accrue PTO at a prorated amount based on hours worked
• Family building benefits, including adoption and fertility assistance and paid parental leave up to 12 weeks for employees who have worked for Milliman for at least 12 months and have worked at least 1,250 hours in the preceding 12-month period
• Commuter Program, which allows you to use pre-tax dollars to pay for your parking or public transit expenses to get to and from work. You may utilize this benefit any time throughout the year and funds will be available the first of the month following your first contribution.
• A minimum of 10 paid holidays
• Milliman covers 100% of the premiums for life insurance, AD&D, and both short-term and long-term disability coverage
• Flexible spending accounts allow employees to set aside pre-tax dollars to pay for dependent care, transportation, and applicable medical needs

ABOUT MILLIMAN:

Independent for over 77 years, Milliman delivers market-leading services and solutions to clients worldwide. Today, we are helping companies take on some of the world's most critical and complex issues, including retirement funding and healthcare financing, risk management and regulatory compliance, data analytics and business transformation.

Through a team of professionals ranging from actuaries to clinicians, technology specialists to plan administrators, we offer unparalleled expertise in employee benefits, investment consulting, healthcare, life insurance and financial services, and property and casualty insurance.

EQUAL OPPORTUNITY:

All qualified applicants will receive consideration for employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.