Content Writer / Copywriter - Spectrum Reach

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Responsible for the creation of written content designed to elevate the Spectrum Reach brand, showcase thought leadership and educate target audiences across diverse channels. This creative team member helps develop Spectrum Reach stories with the goal of driving engagement.

DUTIES & RESPONSIBILITIES

• Research, write and refine articles, blog entries, social media posts, and other content that engages the audience and supports our marketing objectives.
• Deliver agreed upon Creative Brief to meet the project's needs while matching the company's brand tone, personality, and language style.
• Write concise, clear content copy for websites, newsletters, digital publications, email campaigns, blogs, social media, video scripts, and more.
• Optimize content during creation for SEO.
• Working with Marketing team members to execute content that meets the overall strategic content plan and editorial needs.
• Work with Marketing Intelligence and curation team to review content performance and make recommendations for improvements based on data and insights by content type
• Work productively and harmoniously as a teammate with marketing team members including brand managers, creative leads, producers, editors, and designers.
• Work closely with other Creative Services groups to identify opportunities for the team and assist with additional creative projects coming from the field or corporate Marketing.

QUALIFICATIONS

• At least 1+ year content writing experience
• Ability to work on problems with moderate scope
• Ability to analyze situations that require a review of variety of factors
• Exercises judgment within defined procedures and practices to determine appropriate actions
• Ability to works with a moderate level of guidance and direction. Receives general instructions on routine work and detailed instructions on new assignments
• Demonstrated level proficiency in appropriate software applications or technology
• Demonstrated knowledge of related field
• Strong writing skills
• Strong problem solving skills and detail oriented
• Sample work required
• Proven track record of helping to increase brand awareness through written marketing pieces is essential

EDUCATION

Bachelor's Degree in Advertising, Creative Writing, English, Marketing, Communications, Public Relations, or equivalent work experience

PREFERRED QUALIFICATIONS

• Media or advertising industry background/experience
• Basic knowledge of SEO
• Ability to distill complex concepts to make them clear and concise for various audiences