New 
Director, Customer Marketing, Microsoft Security
 Microsoft | |
 United States, Washington, Redmond | |
 Feb 05, 2025 | |
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OverviewSecurity is critical for our increasingly digital world. Our mission is to empower every person on the planet and make the world a safer place for all. At Microsoft Security, our innovation goal is to give defenders the advantage they need to stay ahead of threats and to help organizations accelerate the safe adoption of AI while staying compliant. As the Director, Customer Marketing, Microsoft Security, you will play a vital and strategic role in leading and elevating our global customer marketing strategies and programs. This role will drive customer engagement, retention, and advocacy through program design and scaled execution in partnership with go-to-market (GTM) teams, field marketing, and our global demand center (GDC). This role reports to the GM, Strategy and Portfolio Marketing for Microsoft's Security business. The ideal candidate should have a proven track record in customer-centric marketing or sales roles, with a deep understanding of B2B software as a service (SaaS) customer marketing particularly security - including customer evidence, advocacy, engagement, and retention. This is an excellent opportunity for someone who embodies customer love and a leader who is passionate about designing and scaling customer programs that enhance customer lifetime value, building an engaged community of advocates, and leading a high-performing team. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities Lead, model, coach, and care for a high-performing customer marketing team, fostering a diverse and inclusive environment, and embodying our culture and values. Lead and grow our customer community through in-person and digital engagement programs and communities, partnering with product marketing and product/engineering on content curation and with events, field marketing, field evangelists, and GDC to scale globally. Nurture and grow our practitioner customer community through our online tech community platform and scale in-person practitioner engagement programs, partnering with customer success, product/engineering, support, and GTM teams. Lead our customer evidence programs, partnering with GDC to amplify our brand through testimonials, logo usage, case studies, reviews, and speaking engagements. Grow customer advocacy through expansion of our customer advocacy programs by identifying and cultivating customer champions and promoting recognition programs such as awards and peer-to-peer reviews to expand positive reviews across key platforms. Drive and grow our customer advisory board (CAB) and executive engagement, partnering with product/engineering and executives on CAB engagement. Partner closely with sales, product/engineering, product marketing, and customer success teams to ensure customer insights are incorporated into broader business strategies. Drive alignment between customer marketing efforts and company-wide objectives, delivering on metrics and reporting on customer marketing programs, such as NPS, engagement, content consumption, and retention.Embody our Culture and Values | |