Digital Patient Marketing Manager, US Pain

Job Description

General Summary:

Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to redefine the treatment of pain with the first new mechanism of action in decades. TheDigital Patient Marketing Manager, US Pain will lead and support digital patient activation in an acute market responsible for executing digital marketing strategies to reach and engage patients in support of the Pain disease area. This role will support the evolution and implementation of our innovative go to market model, with a focus on empowering patients in treatment discussions and simplifying the patient journey. We are seeking a candidate with extensive experience with direct-to-consumer (DTC) media, social media, non-personal promotion along with demonstrated success leading cross-functional and agency workstreams and the ability to drive stakeholder alignment across various levels. The successful candidate will have the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Director of Patient Marketing for the US Pain Business Unit.

Key Duties and Responsibilities:

• This role is responsible for contributing to the development of digital patient engagement programs, in line with Patient Marketing priorities
• Develop, execute and optimize consumer marketing programs
• Collaborate closely with the Director of Digital Customer Engagement and product owner team on patient journey mapping and execution of media plans
• Work with information technology, data science, multiple vendors, and agencies to ensure the organization's processes, budget, and platforms are operating effectively to support the commercial business needs
• Deliver learnings and insights to the business on high touch channels including site, SEO, SEM, email/text and Social (including social listening)
• Manage marketing automation details to identify opportunities for future communications and/or sub-segment development
• Oversee operational execution of Digital Opinion Leader (DOL) campaigns including, but not limited to, fair market value assessments, contracting and fulfillment
• Analyzepatient journey mapping by audience, identifying insights and providing continuous optimization recommendationsfor faster path to conversion
• Continuously scan and evaluate external digital patient pilot partnership opportunities to support new patient digital capability building
• Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant marketing materials

Knowledge and Skills:

• In-depth knowledge of digital promotional capabilities
• Experience managing complex internal and external partner relationships involving creative, digital, and media agencies
• Expertise in measurement and analytics of digital programs
• In-depth knowledge of DTC media and social media marketing
• Detail orientation and strong organization, prioritization and project management skills, with demonstrated ability to manage multiple tasks
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre-and post-approval activities
• An entrepreneurial spirit and an ability to develop creative solutions to complex problems
• Aligned with company culture focused on ethics and integrity in all we do
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch

Education and Experience:

• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 5+ years of work experience leading the delivery of customer facing digital non-personal promotional programs to promote products and services to external customers, or the equivalent combination of education and experience

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Flex Designation:

Flex Eligibility Status:

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com