Social Media Strategist

Summary

The City of Garland is seeking a dynamic and creative Social Media Strategist to manage and execute its social media marketing. This individual will be responsible for fostering a positive online presence for the City, effectively communicating with and engaging the Garland community and beyond.

Pay Range: $58,614 - $72,717 (Depending on qualifications and experience)

Essential Duties and Responsibilities include the following. (Other duties or special projects may be assigned).

• Develop and implement a comprehensive social media strategy to enhance brand visibility and grow followers, impressions and engagements across various social media platforms

• Produce compelling and visually appealing content, including photos, videos and graphics

• Monitor comments, messages and mentions across all social media platforms, responding in a timely and professional manner, when needed

• Define, track and report on key performance metrics to assess the effectiveness of social media efforts and make data-driven recommendations for improvement

• Ensure consistent and cohesive messaging that reflects the City's values and enhances its online reputation

• Work closely with internal and external stakeholders to gather content, promote initiatives and support communication efforts

• Document guidelines for City social media use; train staff as needed Keep up-to-date with the latest social media trends, tools and best practices

Minimum Qualifications

• Associate's degree

• 3 years of experience in social media marketing

Or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Preferred Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, digital media or a related field

• 3-5 years of experience in social media marketing

• Fluency in Spanish, both spoken and written

Knowledge, Skills & Abilities:

• Passion for social media and proficiency with major social media platforms and social media management tools

• Experience with graphic design software and video editing tools

• Experience in analytics and reporting

• Demonstrated ability to infuse creativity, humor where appropriate, and originality into multimedia content that resonates with diverse audiences

• Ability to maintain confidentiality when dealing with sensitive information

• Strong attention to detail, organizational skills, and the capacity to mobilize internal and external stakeholders

• Available for non-standard hours when necessary

Licenses and Certifications

• Valid Class C Texas driver's license