New

Senior Email Marketing Specialist

IMA Financial Group
paid time off, paid holidays, 401(k)
United States, Utah, Salt Lake City
Feb 20, 2025
What You'll Do We are seeking an experienced, skilled B2B Senior Email Marketing Specialist to lead our email marketing efforts targeting both prospective and existing clients in a B2B financial environment. As the Senior Email Marketing Specialist, you will be responsible for developing and executing email marketing strategies that drive engagement, retention, and revenue growth. You'll work closely with the sales and marketing operations teams to develop email campaigns that effectively communicate the value of our products and services to our audience. The ideal candidate is a tech-savvy self-starter with a knack for problem-solving and a passion for delivering outstanding results. RESPONSIBILITIES Build and implement marketing emails and email campaigns aimed at driving customer acquisition, engagement, and retention. Collaborate with the sales and marketing teams to develop compelling email content that aligns with our brand voice and effectively communicates the value of our market position, products, and services. Manage email lists, segmentation, and targeting to ensure optimal performance. Analyze and report on email marketing data. Own and regularly update email reporting metrics and KPIs at a detailed level. Continuously optimize email campaigns through A/B testing and other tactics to improve performance and drive revenue growth. Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel. Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets. Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR. You Should Have QUALIFICATIONS Bachelor's degree in marketing, communications, or a related field. 3+ years of hands-on experience in email marketing, with extensive expertise in Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio). Familiarity with Marketing Cloud Connect for syncing Salesforce CRM data, along with knowledge of sender authentication, IP warming, and deliverability best practices. Proven track record in segmentation, personalization, and automation within a B2B financial or regulated environment. Strong analytical skills, capable of interpreting data, identifying trends, and making data-driven recommendations for campaign optimization. Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously. Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience. Practical HTML/CSS knowledge for designing and troubleshooting responsive email templates. Self-starter mindset, with a deep curiosity for new technologies, emerging marketing trends, and best practices. Meticulous attention to detail and an unwavering commitment to producing high-quality, error-free work. If you are a strategic thinker with a track record of driving results through email marketing, we encourage you to apply for this exciting opportunity at IMA. Compensation & Benefits Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following: Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Health Club Reimbursement, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate's geographic location, prior relevant experience, and their knowledge, skills, and abilities. Why Join IMA? We've built a reputation for putting our associates first What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It's this unique ownership business model that makes working at IMA so appealing. We work in teams. We sell in teams. We win and prosper as a team We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we're big enough to write business all over the world and small enough to implement your ideas quickly. We are recognized nationally as a leader in our industry 2020-2023Business Insurance Magazine Best Places to Work in Insurance 2023 Inc. Magazine's Best Workplaces 2023 Denver Business Journal's Best Places to Work 2022-2023 Connecticut TopWork Places 2021-2023 Inc. 5000's List of Fastest Growing Companies 2019-2022 Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies 2022-2023 Kansas City Business Journal's Best Places to Work 2021-2023 Charlotte Business Journal's Best Places to Work 2021-2023 Los Angeles Business Journal's Best Places to Work 2021-2023 The Salt Lake City Tribune TopWork Places 2021-2022 Puget Sound Business Journal's Washington's Best Workplaces 2021-2022 Wichita Business Journal's Best Places to Work, #1 in extra-largecategory 2021 Dallas Business Journal's Best Places to Work 2021 Alaska Journal of Commerce's Best Workplaces in Alaska This Job Description is not a complete statement of all duties and responsibilities comprising this position. The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.