Senior Copywriter - Hybrid in Minneapolis, MN

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

If you are located in Minneapolis or Minnetonka, MN, you will have the flexibility to work from home and the office in this hybrid role* as you take on some tough challenges.

*** Candidate must be available to work in the office 2 days per week (Tuesdays and Wednesdays) with the ability to work remotely 3 days per week ***

Primary Responsibilities:

• Lead copywriting for B2B go-to-market initiatives for the organization's Employer & Individual business segment
• Collaborate with art directors and designers to develop engaging concepts and content for multichannel campaigns, marketing collateral, video, thought leadership, presentations, websites and sales/training support
• Develop strong relationships with marketing partners, the brand team and other stakeholders and ensure content is consistent with business partner creative briefs, strategy and business plans, and other inputs
• Champion brand; ensure adherence to voice/tone and health literacy standards
• Be able to work within the B2C space and adopt its voice
• Monitor B2B campaign performance and advise leadership on copy strategies based on feedback and results
• Ensure consistent administration of projects using the team's project and content management systems
• Coach and provide creative review and feedback for other team members and agency partners as necessary deliverables, milestones and timing

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 7+ years of experience in copywriting and content development in an in-house Fortune 500 corporate and/or agency environment
• Experience leading B2B branding and multichannel campaigns
• A solid portfolio showcasing a range of writing samples that demonstrate versatility, creativity and an ability to adapt to various tones and audiences
• Proficiency with project management/proofing tools such as Workfront
• Proficiency in MS Office (including PowerPoint) and familiarity with Adobe Creative Suite

Preferred Qualifications:

• Experience working with clients/organizations in the health care or insurance sectors
• Experience in using technology/AI to deliver efficiencies

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.