Communications Specialist, Texas McCombs

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Job Details:

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought-leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about Texas McCombs, please visit: https://www.mccombs.utexas.edu/

As an integral member of the Herb Kelleher Entrepreneurship Center (HKEC), this position will support the coordination and execution of the Center's communication strategy. The position will focus on communicating opportunities for engagement to students, faculty, staff, and the larger entrepreneurial community; supporting Center fundraising through the creation of marketing collateral; and contributing to Center event coordination.

For more information about the HKEC, please visit: https://herbkellehercenter.mccombs.utexas.edu/mission/

Marketing and Communication Strategy

• Develop the Center's marketing and communication strategy from initial conception to completion for delivery of publicity, promotions, lead generation and public relations materials.
• Leverage the Center's network to analyze trends and data points to steer the Center's marketing strategy to maximize reach and engagement.
• Conceptualize, plan, and execute marketing campaigns for the Center's programs, events, and services to increase student, alumni, donor, and community engagement with the Center.
• Communicate with various stakeholders to determine media development needs and produce finished communication materials.
• Establish measurable goals and evaluate program marketing and communication effectiveness using key analytics and metrics. Evolve strategic direction based on data and feedback.
• Establish and document guidelines for the Center's voice to guide marketing collateral and information across channels.
• Collaborate with McCombs partners, including Marketing and Communications, and the Department of Management on special projects and announcements, including gift announcements and new partnerships.

Branding, Content and Outreach

• Identify target audiences, key channels, analyze media outlet trends and performance metrics to implement curated contact segments for students, donors, and alumni audiences.
• Design graphics and write copy for the Center's social media channels and offline communication, including print and digital posters/flyers, creating/releasing media kits with partners and media outlets.
• Maintain existing branding for the marketing and communication plans, ensuring message continuity, design, and tone across the portfolio. Refine and maintain cohesive, identifiable sub-brands for each of the Center's programs to drive engagement and recognition.
• Research, interview, write, edit, promote, and publish effective content for use in press releases, feature stories, video scripts, newsletter content, web content, social media posts, print materials, and staff meeting slides.
• Assist with management of the frontend and backend of HKEC website using WordPress and custom CSS coding. Collaborate with UT and McCombs web development teams as needed. Ensure engaging and effective user experience, search engine optimization, content management.
• Manage HKEC social media channels, monitoring comments and conversations, and actively engaging with and expanding audiences.
• Identify newsworthy research, activities, events, programs, or accomplishments of the Center and its students and to create meaningful weekly newsletters targeted at students and a monthly newsletter targeted at external partners/donors.
• Create and execute post-event communications, videos, blogs, social media posts, and post-event surveys.
• Collaborate with the Center's student staff team on content creation.

Event Support

• Assist with coordination and production of events, coordinating with photography and media services, tracking RSVPs, assisting with day of logistics, and planning pre- and post-event promotion.
• Select, design and procure promotional giveaways and collaborating partner/donor gifts.
• Assist with event day-of logistics, including supporting event set-up, takedown, and attendee check-in.
• Participate in live social media promotion during event and assist with facilitation of audience engagement.
• Collaborate with HKEC team to host and facilitate monthly entrepreneurship coordination committee meetings and support committee projects as identified.
• Support maintenance of Center CRM.

Other duties as assigned.

• Bachelor's Degree and five years relevant work experience. Strong skills in organization and attention to detail.
• Demonstrated ability to work in a positive, team-oriented manner with a variety of people, including representatives outside of the university.
• Ability to meet deadlines, manage multiple simultaneous projects, and be self-directive with limited supervision.
• Experience with graphic design.
• Proficient in various software, especially Microsoft Office Suite, Adobe Creative Suite, Canva, WordPress, and cloud file storage systems, and efficient at learning new technologies.
• Familiarity with, and previous use of, social media in a professional environment.
• Demonstrated proficiency in organizing and recording data.

Relevant education and experience may be substituted as appropriate.

• Bachelor's degree in Communications or Business. More than the required relevant experience.
• Experience developing promotional materials for university programs and/or programs related to entrepreneurship.
• Experience with University of Texas policies, procedures, and administrative systems. Familiarity with McCombs and UT brand guidelines.
• Previous experience using Eloqua to create and schedule email campaigns.
• Previous experience analyzing data obtained through AB testing and email optimization.
• Basic HTML and CSS coding experience.
• Experience with video editing and journalistic writing.

$50,000+ depending on qualifications

• Works in standard office conditions, in a shared office environment with repetitive use of a keyboard at a workstation.
• Some evening and weekend hours may be required during peak periods and special events.
• Applicants must be legally authorized to work for any employer in the United States. This position is not eligible for sponsorship of work visas.
• This is an Austin, TX-based position

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

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Retirement Plan Eligibility:

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English) [PDF]
• E-Verify Poster (Spanish) [PDF]
• Right To Work Poster (English) [PDF]
• Right To Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.