Integrated Campaign Manager - B2B SaaS

SUMMARY

The Integrated Campaign Manager is responsible for leading and executing integrated marketing campaigns that drive measurable impact at every stage of the funnel. This role plays a pivotal part in ensuring seamless cross-functional collaboration with internal teams and external stakeholders. The Integrated Campaign Manager will oversee campaign strategy, execution, content gap analysis, lead progression, performance tracking, and always-on marketing programs such as email nurtures and ad copy. This role will leverage data-driven insights to maximize and optimize campaign performance and report progress to senior leadership.This role is essential in driving demand generation, accelerating pipeline, and delivering measurable marketing contributions to the company's bottom line.

If residing within commutable distance to one of our offices, a hybrid schedule would be offered (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Campaign Strategy and Execution:




• Oversee the end-to-end lifecycle of global marketing campaigns targeting key personas, including initiatives supporting technology and AI solutions.
• Collaborate in annual and quarterly planning sessions to align campaigns with global sales and marketing objectives.
• Identify content gaps and work with internal and external partners to produce targeted materials for each stage of the buyer journey.
• Manage "always on" marketing components (e.g., global email nurtures, persona-specific SDR messaging).
• Partner with digital and other agencies to create and optimize ad copy as well as targeting strategies for paid campaigns.
• Analyze campaign performance and adjust strategies to meet regional and global targets.




2. Cross-Functional Coordination:




• Collaborate with Marketing Ops, Product Marketing, and Sales to synchronize campaigns with product launches and sales initiatives.
• Ensure campaigns are fully tracked in Wrike, maintaining clear timelines, deliverables, and milestones.
• Provide executive-level campaign summaries and insights to senior leadership.
• Support lead generation, progression, and conversion efforts with Marketing Ops.




3. Reporting and Performance Analysis:




• Work with the Marketing Analyst to define, track, and report on key performance indicators (KPIs).
• Continuously monitor lead progression and campaign attribution, adjusting tactics based on data-driven insights.




4. Global Marketing Considerations:




• Ensure campaigns incorporate cultural and linguistic adaptations, including necessary translations and regional modifications.
• Contribute to strategic discussions to align regional and global business objectives.
• Stay abreast of global market trends, customer needs, and competitive activities.




5. Customer-Centric Engagement:




• Optimize ongoing email nurture programs to maintain content relevance and alignment with customer needs.
• Work with SDRs to craft persona-specific messaging that drives engagement and conversion.
• Collaborate with the Product Marketing team to develop resonant content for our persona professionals.




6. Budget and Resource Management:




• Assist in forecasting and allocating campaign budgets, ensuring optimal resource distribution.
• Monitor campaign spend and report on budget alignment with overall marketing objectives.




7. Brand Alignment and Consistency:




• Ensure all campaign assets adhere to brand guidelines, maintaining a consistent voice and messaging.
• Collaborate with the branding team to uphold the company's core values across all marketing content.

IDEAL QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in demand generation, campaign management, or integrated marketing.
• Proven ability to manage cross-functional marketing initiatives with measurable impact.
• Experience working with marketing automation tools (e.g., Marketo, Eloqua, HubSpot) and CRM platforms (e.g., Salesforce).
• Strong analytical skills with the ability to track KPIs, interpret data, and optimize marketing programs.
• Knowledge of ABM strategies, A/B testing methodologies, and AI applications in marketing.
• Background in managing multi-channel marketing campaigns, including digital, social, email, and paid media.
• Experience coordinating with sales teams to ensure seamless lead handoff and pipeline progression.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Certifications in marketing automation, digital marketing, or analytics (preferred).
• Ongoing professional development in marketing trends, technology, and innovation.

PREFERRED QUALIFICATIONS:

• Experience executing global marketing campaigns with regional adaptations.
• Familiarity with B2B technology marketing and complex sales cycles.
• Strong communication and presentation skills to influence stakeholders at all levels.
• Experience managing external agencies and vendors to execute marketing programs.
• Understanding of marketing compliance and data privacy regulations.

At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The salary range included in this job posting is based on internal and market data and the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.

The salary range for this position is $66,500 - $128,000 USD per year, with a potential bonus.

Benefits included:

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off

To apply for the Integrated Campaign Manager position, please submit your online application by March 15, 2025, at 11:59 PM PST.

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