New

Director of Marketing

Vervint

United States, Michigan, Grand Rapids

801 Broadway Avenue Northwest (Show on map)

Feb 28, 2025

Position:
Director of Marketing

Location:

Grand Rapids, MI

Job Id:
1205

# of Openings:
1

Director of Marketing | Grand Rapids, MI

The Director of Marketing is responsible for leading, managing, and holding accountable a high-performing marketing team while developing and executing strategies that drive brand awareness, lead generation, and revenue growth across both professional services and product resale (VAR). This role will oversee strategic marketing leadership and planning, demand generation, brand and product marketing (including external PR), and content strategy and thought leadership. The ideal candidate is a data-driven, strategic leader with deep experience in B2B technology marketing and a strong understanding of the professional services and product resale landscape.

Thinking ahead, seeing beyond, and building together

Vervint is a purpose-driven, global consultancy that is a digital catalyst, empowering people and organizations to thrive in the experience-driven world. Vervint offers cross-functional expertise and guidance that goes beyond great tech - believing technology, thoughtful strategy, and human creativity lead to real progress and transformation. With a human-focused approach, Vervint provides a roadmap for success inherent in design, empathy, and ingenuity. Our commitment to purposeful progress gives us a unique ability to thrive at the intersection of technology, strategy, and experience to create impactful solutions that are more than simply migrating, integrating, or building tech.

With offices in Michigan and Minnesota and employees across the globe, we put people at the heart of everything we do. Our values are part of what makes us different - for our employees, clients, and the communities in which we live and work. At Vervint, our purpose is progress, and we are out to improve lives by keeping humanity at the core of every solution.

What You'll Accomplish:

Leadership & Cross-Functional Collaboration

Build and Develop a high-performing marketing team, fostering a culture of innovation and accountability.
Align closely with sales, product management, and service delivery teams to ensure cohesive messaging and market positioning.
Act as a thought leader with the company, driving innovation in marketing tactics and execution.
Establish clear KPIs and performance expectation for the marketing team that result in revenue conversion.

Strategic Marketing Leadership & Planning

Develop and execute a comprehensive go-to-market (GTM) strategy for professional services and product resale.
Align marketing initiatives with company goals and revenue targets.
Identify market trends, competitive positioning and growth opportunities.

Demand Generation & Pipeline Development

Drive lead generation, account-based marketing (ABM), and pipeline acceleration campaigns.
Optimize digital marketing (SEO, PPC, social media, website) to increase brand visibility and customer engagement.
Implement marketing automation tools and CRM strategies to maximize efficiency and impact.

Brand and Product Marketing Management

Manage how others see and feel about Vervint, where we show up in our communities for our customers and maintaining a positive corporate image externally.
Position our firm's consulting/hardware solutions in the technology marketplace.
Develop buyers personas with compelling value propositions and messaging frameworks.
Create and maintain marketing collateral, case studies and sales enablement materials

Content Strategy & Thought Leadership

Oversee content marketing efforts, ensuring alignment with sales and industry trends.
Develop compelling blogs, whitepapers, case studies and executive-level thought leadership content.
Ensure consistent and impactful messaging across all channels.

Partner and Vendor Marketing

Manage co-marketing programs with strategic partners (AWS, Microsoft, Cisco, VMware, etc.) to maximize MDF (Market Development Funds) utilization.
Build strong relationships with OEM and distribution partners to align messaging and sales enablement initiatives.
Develop partner-focused campaigns that increase joint sales opportunities and reseller revenue.

Sales Enablement & Field Marketing

Create and maintain sales playbooks, competitive battle cards, and value messaging frameworks.
Develop training materials, presentations, and case studies to support sales teams.
Organize field marketing events, webinars, and executive briefings to drive customer engagement.

Performance Analytics & Budget Management

Track marketing KPIs, including MQL-to-SQL conversion rates, pipeline contribution, and ROI.
Own and optimize the marketing budget, ensuring cost-effective allocation of resources.
Continuously analyze performance data and adjust strategies to improve outcomes.

What You'll Bring:

Proven success in strategic marketing leadership, demand generation, brand management and public relations.
Strong knowledge of SEO, PPC, ABM, and lead nurturing and digital marketing strategies.
Experience working with OEM/vendor partners and leveraging MDF programs.
Data-driven mindset with expertise in marketing analytics, automation tools and CRM.
Excellent leadership, communication, and project management skills.

Education/Experience:

Bachelor's degree in Marketing, Business, or equivalent required.
10+ years of PR and B2B marketing experience, preferably in a technology consulting, professional services or VAR environment.

You Belong. At Vervint, we embrace all facets of identity that make you - you. From race, gender identity, and veteran status to disabilities and more, your lived experiences enrich everyone around you. We know when we create an environment of safety and respect for individuals and their identities, we all do our best work. That is why we celebrate our diversity, foster equity, and champion inclusion within our company, the work we do, and our communities. As we work together, we commit to continuous growth, learning from our mistakes, and expanding on our caring culture to bring our values to life.

Vervint is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local laws, and will not be discriminated against on the basis of disability.

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