Associate Director of Brand Strategy and Creative

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising brands designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, Tracfone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting a significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

The Associate Director of Brand Strategy & Creative will have the opportunity to make Total Wireless and Visible known to prepaid prospects. This person will be responsible for leading an exceptional team of brand strategists, creatives and culture enthusiasts who develop and deliver Total Wireless and Visible's identity in communications. This is a senior and critical role in the marketing organization that will establish a strategic plan for how these new brands become known and drive growth as part of the Verizon portfolio.

This role will lead brand and creative strategy for two of the most exciting brands in the prepaid portfolio. The team the Associate Director will lead is responsible for development and oversight of communications and your role will lead the agencies that we partner with, helping define how we show up with consistency of messaging. This role is responsible to unify our messaging as appropriate across paid, owned and earned channels. This role will work closely with cross-functional marketing teams, multiple agencies, and our commercial team, e-commerce and product teams.

• Leading team to develop brand strategy that connects with our brands' members and prospects.

• Crafting and maintaining brand differentiation strategy and guidelines, evolving brand messaging to align with the overall strategy.

• Working closely with Omnichannel Strategy, Insights and Marketing Effectiveness to understand our prospects and build strategy to be most relevant in their lives.

• Developing the approach for a cohesive end-to-end holistic experience that effectively engages customers at all touchpoints throughout the customer journey.

• Driving the marketing calendar to achieve substantial growth, stimulate competitive switching behavior, and capture market share in both prepaid and postpaid markets.

• Developing briefs for creative work in partnership with commercial and insights teams and lead briefing of creative agency partners.

• Working and leading creative agency partner(s) in the development of world class creative.

• Leading role in creative agency selection when needed.

• Delivering the creative content and assets for the Total Wireless and Visible brand and products.

• Developing world class creative that stands out/breaks through category.

• Leading the development of product messaging strategy that is both in concert with brand and expressing individual campaign or products unique reason for being and value proposition to customers.

• Working with campaign management and consumer insights for mastery of our target segments and groups of customers and developing creative that best impacts these segments.

• Developing content messaging creative strategy for all paid and earned consumer engagements.

• Leading and promoting continual connectivity of your team with campaign managers throughout the creative process to drive 360 creative output on strategy to each campaign.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Eight or more years of relevant experience is required, demonstrated through one or a combination of work and/or military experience or specialized training.

• Experience in creative, brand strategy, and/or creative-specific account management.

• Experience leading a team.

Even better if you have one or more of the following:

• Agency and/or client-side experience leading creative development and ultimate output of world-class creative.

• Experience with governance and guidelines for creative assets throughout the enterprise to deliver creative excellence at all touchpoints.

• Retail/CPG and/or Telecom Experience.

• Expertise in e-commerce and digital creative.

• Bilingual proficiency in English and Spanish.

• Management of creative agency relationships.

• Expertise in leading marketing teams that have delivered full-funnel marketing strategies (brand marketing & performance marketing).

• Experience in client-side organizations.

• Ability to collaborate with stakeholders to drive change.

• Ability to inspire confidence with internal and external constituents.

• Ability to be Collaborative; willing to roll up their sleeves with the team.

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.