Principal Growth Marketing Specialist

Principal Growth Marketing Specialist, E-Commerce

Location: Boston, MA Office- Hybrid

PTC is seeking a Principal E-Commerce Marketing Specialist to join our Transactional Marketing team during an exciting phase of growth. As the first dedicated e-commerce marketing professional, this person will be responsible for managing and optimizing the company's online sales and presence. In today's rapidly evolving digital landscape, this role is critical for driving revenue growth and maintaining our competitive edge in the online marketplace.

This person will lead our e-commerce marketing strategy, align it to our overall business objectives, and will be a key player in driving commercial business growth within our transactional marketing team. Tracking e-commerce performance, implementing promotional strategies, analyzing customer behavior, and collaborating closely with various departments to optimize conversions and acquire new transactions are key areas of responsibilities. This role requires both strategic thinking and hands-on execution.

If you are a results-driven professional with a passion for e-commerce, digital marketing, and data analytics, and have a proven track-record of driving growth, we would love to hear from you.

Key Responsibilities:

• Develop and execute comprehensive e-commerce marketing strategies to drive customer acquisition, optimize conversion rates, and increase brand visibility across all digital channels.

• Lead targeted digital marketing campaigns, including PPC, display ads, remarketing, and social media to drive commercial leads, increase traffic, and boost conversion rates.

• Manage and optimize SEO and SEM strategies to enhance organic and paid search performance, ensuring high visibility for our products on search engines.

• Design lead generation and nurturing strategies that align with sales and business goals.

• Collaborate closely with product marketing and cross-functional marketing teams to develop content that resonates for both new prospects (seat expansion) and existing customers (upsell/cross-sell)

• Analyze KPIs such as website traffic, conversion rates, sales, and customer behavior to continuously optimize campaigns.

• Monitor and report on e-commerce performance metrics, including sales, conversion rates, and ROI on digital marketing campaigns.

• Align e-commerce initiatives with channel marketing and ISS teams to ensure constructive collaboration and maximize overall e-commerce marketing impact.

Required Skills and Qualifications:

• Bachelor's degree in marketing, business, or a related field.

• Minimum 5+ years of experience in e-commerce marketing, preferably within the B2B software or SaaS industry.

• Strong understanding of digital marketing techniques, including SEO, SEM, paid advertising, email marketing, and content marketing.

• Excellent project management skills with the ability to manage multiple initiatives simultaneously.

• Ability to work independently while collaborating effectively in a team environment.

Preferred Skills and Qualifications:

• In-depth understanding of the B2B buyer's journey, lead generation strategies, and sales funnel management.

• Familiarity with e-commerce trends, including personalization, AI-driven shopping experiences, and chatbots.

• Analytical mindset with the ability to derive actionable insights from data.

• Effective communication and organizational skills.

• Proactive self-starter who is eager to take ownership and drive results.