Product Manager

WHY PRODRIVEN GLOBAL BRANDS? BECAUSE WE ARE THE PROFESSIONAL'S CHOICE! You will find our market leading products and brands on job sites all over the world.

Focusing on end users' needs and delivering exceptional customer experience drives our success. Our entire process-from research to engineering to manufacturing to commercialization-creates products that ensure ease of use, productivity, durability and safety for the end user. On jobsites across the world, ProDriven brands are most preferred.

The Product Manager will set strategy, drive innovation, and manage profitability across their product categories. He/she must interact with all functional groups throughout the organization as the overall owner from concept inception all the way through commercial launch. We are looking for business leaders and creative problem solvers with excellent communication skills and a strong drive to succeed. Working with end users to discover their "pain points" and translating those into successful product solutions is at the core of what you will be doing at ProDriven Global Brands. We believe our success starts and ends with the end user experience. A successful candidate will possess a unique blend of analytical and creative abilities. You will be the product category leader responsible for total portfolio management.

Key Responsibilities (Essential Job Functions):

Business & Marketing Planning

Create strategies and associated plans on a 3 year and annual basis to drive business performance across the product portfolio(s). These plans are centered on end user, marketplace and competitive dynamics and allow the Product Manager to take a holistic view in building a comprehensive and creative plan of attack.

• End User Understanding & Market Research

Gain end user insights through a suite of qualitative and quantitative market research methodologies that result in needs-based new product business cases and marketing plans. The Product Manager will develop end user segmentation to identify target markets and associated scale of opportunities. Depending on the size and strategic importance of the projects, the Product Manager will utilized third parties to facilitate the research or manage & execute the research themselves by going into field with end users and customers.

• Financial Goal Achievement

Stay focused on budgeted revenue and profitability targets and develop plans to grow market share through the introduction of new products and management of existing product portfolios. This individual should be a proactive and solution-oriented thinker that can establish plans and create clarity around obstacles presented. Will be expected to understand and analyze full P&L for category and products.

• Product Portfolio Management

Aid in development of overall product portfolio strategy to include new product development roadmap, management of existing product portfolio, product mix to drive financial performance, pricing strategy, product launch execution, product line manufacturing and supply chain planning, and budget oversight.

• Branding & Communication

As a steward of the brand, the Product Manager partners cross-functionally to build brand platforms and ensure all products and plans support the core brand positioning and messaging. This includes driving packaging design and implementation, creating integrated marketing campaigns, driving brand or end user promotions, and working with customer and channel marketing on customer marketing needs. Represent the voice of the customer and need to ensure that it is properly married up with our brand voice to effectively communicate to the target persona.

• Customer Interaction & Distribution Channel Understanding

Drive development of channel and customer strategies in concert with sales and channel management through participation in product line reviews and customer planning meetings. Leverage POS data and marketplace intelligence to inform product strategies to grow market share. The Product Manager will be a key leader in optimizing our distribution presence and impact.

• Business Analysis & Overall Portfolio Management

The Product Manager develops a command of the P&L, key business metrics, and the levers that drive this performance. Key decisions will be made through the creation and socialization of business cases that include ROI and justification for utilization of resources and/or capital. The Product Manager will have a strong command of market conditions and an understanding of impact on both current and future portfolio plans.

• Leadership

The Product Manager will lead cross-functional team members and peers to achieve buy-in and drive execution of key initiatives. This individual will be a key influencer across the organization and will work effectively in a matrix environment cross-functionally.

• Bachelor's Degree in Business/Marketing (MBA preferred) OR Bachelor's Degree in other area with MBA

• 5+ year's management experience marketing a product line of consumer durables through multiple sales channels. Ideally in a company noted for executive development, market expertise, and working with major consumer product sales channels

• A solid track record with proven results in new product development and product line management

Nice to Have: Automotive market experience through OEMs, Aftermarket Accessories, and/or Fleet Management companies

Computer Skills:

• Advanced level skills using MS Office products including Excel, Project, PowerPoint, and Word

Key Competencies:

• Strong (written & spoken) communications skills at all levels
• Strong analytical and problem-solving skills
• Project Management experience (preferred)
• Broad business and technical aptitude

Special Requirements

• Ability to travel as required, estimated 20-30% of the time (Domestic and International
• Interpersonal skills and emotional intelligence are of the utmost importance

ProDriven Global Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Global Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Global Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. ProDriven Global Brands will not tolerate discrimination or harassment of any kind based on these characteristics.

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