Director, Marketing Advertising & Media

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Opportunity at a Glance

The Director of Marketing is responsible for the operations of the Marketing Department including supervising a staff of marketing professionals, creating budgets, and developing strategies for marketing activities, as well as, working with various institutional management levels.

The ideal candidate will combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem, including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Responsibilities

• Develop and oversee a comprehensive media strategy that spans the marketing funnel, aligning with Walden University's objectives for brand growth, lead generation, applications, and enrollment.
• Drive alignment on annual and quarterly media plans, ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets.
• Lead the development and execution of test-and-learn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes.
• Oversee media and creative testing to identify high-performing assets and inform future creative strategies.
• Partner with agency and data & analytics teams to continually provide more robust measurement frameworks for full-funnel media performance and methodologies for attribution and channel optimization.
• Partner with creative and web teams to ensure strategic media and messaging alignment, fostering innovation in ad formats and storytelling.
• Act as the primary liaison between Walden University and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration.
• Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution.
• Leads media and landing page experiments including multi-panel and large-scale match market testing.
• Interfaces with leadership from admissions, student services, accreditation, operations and finance as needed.
• Responsible for helping hire, train, and manage a staff of marketing professionals.
• Create and review monthly and annual budgets.
• Completes other duties as assigned.
• Performs other duties as assigned
• Complies with all policies and standards

• Bachelor's Degree preferably in business or marketing required.
• Master's Degree preferred.
• 10 years experience in a marketing management position required.
• Education or healthcare experiences preferred.
• Experience working in a complex or matrix environment required.
• PC skills in Microsoft Office, internet applications, and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.

Knowledge, Skills and Abilities:

• Strong analytical skills with experience in full-funnel measurement, attribution modeling, and optimization strategies.
• Strong familiarity with ad tech and media platforms, including DSPs, Google Ads, Meta Ads Manager, and analytic suites to analyze and visualize data.
• Track record of structuring media and landing page experiments including multi-panel and large-scale match market.
• PC skills in Microsoft Office, internet applications, and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
• Ability to travel - 10%.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $175,761.85. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation