Marketing Services Generalist

The Marketing Services Generalist plays a crucial role in orchestrating, executing, and refining both B2B digital and traditional marketing communication (MarCom) strategies and comprehensive integrated marketing campaigns. These initiatives are designed to elevate the customer experience, build trust with our target audience, boost brand visibility and ultimately generate leads for the division. This role involves collaborating with senior members of the Engineered Materials Group MarCom team to strategize and deploy a mix of earned, owned, and paid communication efforts - including, but limited to, product launches, public relations, events, webinars, website management and social media tactics. The Generalist will leverage both in-house and external resources to achieve these goals. Additionally, this position entails monitoring key MarCom metrics and performance indicators, ensuring these insights are regularly reported to division stakeholders for strategic review and decision-making.

Responsibilities:

• Lead all MarCom strategic plans for the Composite Sealing Systems Division, seeking review from senior MarCom team members.
• Craft and implement integrated marketing campaign(s), securing support and final approval from senior MarCom team members.
• Oversee and update content across divisional web pages and digital platforms, while utilizing search engines optimization strategies.
• Create engaging content for social media channels.
• Track MarCom metrics and KPIs to evaluate the effectiveness of marketing tactics.
• Regularly present campaign performance and digital analytics to division stakeholders.
• Collaborate with the Event Manager and/or Coordinator to organize trade shows, virtual events and webinars.
• Engage with the MarCom team to stay ahead of industry trends, adopt best practices and streamline processes.
• Work with internal and external partners to produce creative assets (graphics, videos, etc.) and manage public relations efforts as necessary.
• Develop and oversee the division's yearly MarCom plan and budget, incorporating feedback and obtaining approval from division stakeholders.
• Support the division in organizing product training and distributor engagement events.
• Partner with distribution channels to enhance the visibility of division content.
• Efficiently manage priorities and adapt to changes to achieve MarCom goals within set budgets and timelines.
• Position requires overnight travel (average 20%).

Qualifications:

• Bachelor's degree in business, Marketing, Communications, Journalism, or a related discipline with 1-3 years of experience.
• Excellent communication and interpersonal abilities, with a strong emphasis on teamwork with both in-person and virtual teamwork.
• Skilled writer and communicator, including presentation skills and project management capabilities.
• Knowledgeable of content management systems (Adobe Experience Manager), marketing automation platforms (Eloqua), and customer relationship tools (Salesforce).
• Analytical and quantitative problem-solving skills.
• Commitment to confidentiality, ensuring customer information and operational data are securely managed.
• Must speak fluent English.

Please note that the salary range information is only applicable for California. Compensation is based on a variety of factors, candidate experience, qualifications, location as well as market and business considerations. Pay Range: $67,418 annually to $108,839 annually.

This position is subject to meeting U.S. export compliance and/or U.S. Government contracting citizenship eligibility requirements.

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin.

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

("Minority / Female / Disability / Veteran / VEVRAA Federal Contractor")

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov) and Genetic Information Discrimination

Drug-Free Workplace
In accordance with Parker's policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.