Vice President of Private Label

Location: Pittston, PA/Hybrid. This position is open to candidates at the Director level as well, provided the minimum qualifications are met.

Vice President of Private Label

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What's in it for YOU?

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  Excellent Compensation Packages

  
  
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  Medical, Dental and Vision Benefits Effective on Day 1

  
  
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  401k Package, Paid Time Off Program, and Profit Sharing

  
  
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  Flexible/At Home Working Options

  
  
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  Associate Discounts and Community Giveback Programs

  
  
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  College Tuition Savings Program

  
  
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  Caring Family Culture Toward all Associates

  
  
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  Certified as a FORTUNE Great Place to Work

  
  
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  Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

  
  
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  Family owned for 90+ years

  
  

Position Summary:

This key leadership role is responsible for driving sustainable profitable growth in Benco's large, broad and profitable Private Label division by increasing Benco Brand market share through innovative product development across a significant number of product lines. This position will develop, implement, and lead the strategic vision for launching dozens of new products annually, educating our sales team and customers on Benco Brand products, and effectively managing vendor relations, product portfolio, publications, and promotions. The successful candidate will possess and develop the knowledge about assigned product lines within the team to be a resource for customers, sales reps, and the company to see trends and drive maximum revenue/margin opportunities. This position is also responsible for the growth of private label product sales in direct-to-consumer e-commerce channels.

Do YOU Possess These Skills and Attributes?

• Ability to lead, mentor and guide associates to meet and surpass company strategic goals
• Successful track record of developing and delivering comprehensive product launch programs including sales training, customer and sales facing marketing and training collateral, and associate training programs
• Ability to multi-task, have excellent written and verbal communication
• Ability to leverage technology to evaluate market conditions and opportunity, manage workflow and productivity and ensure team focus is on meeting companywide OKRs

Do These Responsibilities Interest YOU?

• Lead the team in conducting market analysis to identify opportunities for product development and vendor partnerships, enhancing product value, effectiveness, and quality of care while reinforcing Benco's position as an innovation leader.
• Guide the team in evaluating and managing the product line portfolio to drive market share growth and overall profitability, ensuring optimal positioning and pricing of private label products in alignment with Benco's three-tiered branding strategy.
• Develop and mentor a high-performing team, fostering a proactive and knowledgeable environment to support and expand sales efforts.
• Oversee the team's efforts in performing comprehensive analyses of market trends, competitive landscape, and internal performance metrics, identifying opportunities for growth and strategic adjustments in collaboration with Marketing Operations.
• Direct strategic cost management initiatives, including regular product bidding processes, to drive savings and enhance profit margins.
• Contribute to the strategic vision and oversee the team's efforts in selecting and designing products for dental show exhibits, enhancing brand visibility and engagement through field activities and vendor site visits.

Do YOU Meet These Requirements?

• Bachelor's degree in Business, Marketing or related field or equivalent education/experience
• Ten years of progressively responsible Marketing or related experience
• Demonstrated project management and people leadership skills
• Dental industry/product knowledge preferred
• Approximately 20% travel (sales co-travels, vendor meetings, dental shows, etc.)

Who We Are: It's our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930-a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking "What does the customer want?"

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.