Product Marketing Manager, Career Transition & Mobility

Job Title: Product Marketing Manager, Career Transition & Mobility

Overview:

As a Product Marketing Manager at LHH, you will be responsible for driving the activation of LHH products and services in Career Transition and Mobility Portfolio. This includes sales messaging, positioning, and go-to-market activities. You will collaborate & partner closely with cross-functional teams including product & innovation, sales, and marketing to ensure the successful launch and ongoing sustainable promotion of LHH's offerings.

In this role you will be responsible for

Market Analysis:

• Source & apply market research to identify trends, customer needs, and competitive landscape. This includes internal research and insights available to inform go-to-market strategy

• Identify whitespace opportunities for the Career Transition and Mobility portfolio.
• Proactively partner with stakeholders including Sales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies.

Go-to-Market Strategy:

• Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
• Define messaging, and value propositions based on market insights and business needs
• Create and execute go-to-market plans for new product launches and feature releases.

• Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketing activities.
• Develop competitive positioning strategies to differentiate LHH in the market.

Sales & Marketing Collateral:

• Develop engaging sales & marketing collateral including but not limited to pitch decks, email templates, sales presentations, sales toolkits and other revenue driving content.
• Work closely with sales, product, design and various content teams to ensure consistent messaging and branding.

Campaign Management:

• Plan and deliver integrated marketing campaign materials to drive awareness, engagement, and adoption.
• Monitor campaign performance and optimize tactics based on agreed metrics and insights, applying the learning to drive future success.

About you:

• Proven track record & experience in product marketing preferably in B to B
• Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management.
• Excellent communication, storytelling and presentation skills
• Exceptional writing & editing skills
• Ability to lead & collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to translate data into actionable insights.
• Results-oriented with a focus on driving business & revenue impact.
• Experience with marketing automation tools and CRM systems
• Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful.