Digital Specialist

Location: Remote, US

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.

We are looking for a motivated Specialist, Digital Marketing to join our B2B Digital Marketing team. The Paid Digital team operates as an internal digital agency, overseeing all paid digital advertising efforts across the organization-from campaign creation to performance reporting.

The ideal candidate will have a proven track record in managing digital marketing campaigns across multiple platforms, with a strong focus on achieving performance KPIs. This is a highly collaborative role, where you'll work closely with internal stakeholders and cross-functional teams to develop integrated strategies for managing multiple campaigns, generating detailed reports, and identifying opportunities for optimization.

If you are passionate about digital marketing and are eager to contribute to a growing team, we'd love to connect with you!

Who We're Looking For:

• Bachelor's Degree or equivalent professional experience
• 2-4 years of hands-on experience in digital marketing with a proven track record of achieving goals and driving results
• Ability to work independently and collaborate effectively within a team environment
• Strong analytical skills, with the ability to analyze data and think critically to inform decisions
• Experience in reporting and campaign analysis to optimize performance
• Exceptional communication skills (both verbal and written), with a keen attention to detail and the ability to translate complex technical information for cross-functional teams and stakeholders
• Excellent multitasking and time management skills, with the ability to prioritize and manage multiple projects simultaneously
• Experience with paid social, paid search, and display advertising platforms
• Familiarity with the following platforms (you don't need to be an expert, but should be comfortable using them and implementing ads):
  • Meta (Facebook/Instagram)
  • LinkedIn
  • Google Ads (SEM, YouTube, etc.)
  • Programmatic/Display
  • X (Twitter)
• Willingness to learn and adapt to new platforms and emerging trends as we continue to evolve and grow

What You'll Be Doing:

• Assist with projects aimed at driving incremental digital marketing traffic, reporting, operations, and revenue growth.
• Channel Management: Manage multiple budgets, billing reconciliation, test & learn calendars, and ensure alignment of paid search efforts across various business units.
• Campaign Launch & Management: Oversee the end-to-end management of campaigns, ensuring they run smoothly, on time, and within budget. This includes campaign setup, quality assurance (QA), optimization, maintenance, and reporting.
• Reporting: Develop comprehensive reports detailing campaign performance, including actionable insights, historical trends, and year-over-year (YoY) analysis.
• Help design audience and bidding strategies across business units using industry best practices.
• Creative Optimization: Evaluate copy, creative assets, and landing pages to ensure they're optimized for campaign success.
• Cross-Functional Collaboration: Build strong relationships with internal teams and navigate large organizations to facilitate project execution.
• Stay current on emerging marketing trends and understand how to leverage them to meet business objectives and influence cross-functional teams.

Bonus Points For:

• Experience in international digital media advertising.
• Agency or client-facing experience.
• Familiarity with Adobe Experience Platform (Analytics, Audience Manager, Workfront, etc.).
• Comfort with data visualization tools for aggregating, manipulating, and visualizing data.
• Experience working with a geographically dispersed team virtually.
• Influencer Marketing experience.
• Familiarity with the following platforms:
  • TikTok
  • Snapchat
  • Programmatic Display Platforms
  • Native Ads
  • CTV Platforms
  • Reddit

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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