Director of NIL Strategy & Player Brand Development for Football

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

The Department of Athletics exists to provide educational and athletic opportunities to young men and women, to provide an environment for student-athletes to learn, advance and excel both academically and athletically, and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty, administration and students in a common shared experience. The governing unit within the Department of Athletics is the Director's Office, which is the administrative office and clearinghouse for the entire Department of Athletics, and promotes the department's guiding principle of educating and inspiring through athletics. This unit provides support to administrators, coaches, staff members and student-athletes in order to provide and promote a premier intercollegiate athletic program for The University of North Carolina at Chapel Hill. The Department of Athletics is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide, national and international recognition.

The Director of NIL Strategy & Player Brand Development is a role dedicated to maximizing Name, Image, and Likeness ( NIL) opportunities for UNC Football student-athletes. This role will be the primary strategist, advisor, and advocate for players looking to leverage their personal brands, secure fair-market endorsement deals, and navigate the evolving NIL landscape.
Working directly with players, agents, brand representatives, and corporate sponsors, this position ensures that UNC Football athletes have the resources, education, and opportunities to monetize their NIL effectively and legally. Additionally, this role collaborates closely with the Assistant Athletics Director for Football Communications & Branding to ensure that player marketing strategies align with the broader goals of UNC Football and UNC Athletics. As UNC Football moves into a new era under Head Coach Bill Belichick, this position is critical in establishing the program as a leader in NIL execution, equipping players with the knowledge and infrastructure to maximize their earning potential while maintaining compliance with NCAA regulations.

Minimum of a bachelor's degree required (or foreign degree equivalent) with at least 1 year of experience in relevant independent instructional or educational activities; specific minimum experience is at the discretion of the Director of Athletics.

10+ years of experience in sports marketing, brand partnerships, player representation, or NIL management. Proven track record of securing and negotiating endorsement deals for athletes. Expertise in fair-market value assessment, contract negotiation, and financial literacy education. Deep knowledge of NCAA NIL regulations and a strong understanding of compliance-related challenges. Established relationships with corporate sponsors, media executives, and sports marketing agencies. Ability to educate, mentor, and advocate for players in all NIL-related matters. Strong strategic vision for NIL growth, ensuring UNC Football remains at the forefront of athlete monetization opportunities. Excellent communication and negotiation skills, with experience working directly with athletes and their representatives.

Strong organizational skills and effective communication skills essential. Successful experience in a professional intercollegiate or professional environment. Experience recruiting football student-athletes preferred. High degree of integrity and the ability to maintain high ethical standards required. Knowledge of NCAA and ACC rules and regulations essential; ability to adhere to university and departmental rules and regulations necessary.

Must be able to move/lift 25 lbs or greater. May be required to navigate stairs. Must be able to manage a fast-paced, high volume environment. Attention to detail essential. May be exposed to extreme weather conditions. Travel required.

The University is an equal opportunity, employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.