Director, Digital Strategy & UX

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

• Digital Strategy & Innovation - Develop and execute TSTC's digital roadmap to enhance engagement, enrollment, and student retention.

• Website & Platform Management - Ensure a seamless, accessible, and high-performing web experience that aligns with institutional goals.

• Customer Journey & Experience (CX) Optimization - Improve digital touchpoints, from inquiry to enrollment, using data-driven insights.

• Vendor & Partner Management - Oversee external agencies handling website design, UX, and CX strategy, ensuring alignment with institutional objectives.

• Performance Analytics & Optimization - Use analytics, user behavior analysis, and heatmaps to refine digital experiences and increase conversion rates.

• Develop and implement a comprehensive digital strategy to enhance TSTC's online presence and engagement.

• Align digital initiatives with institutional goals, ensuring brand consistency and effective messaging.

• Act as a digital transformation consultant, identifying opportunities for improvement in digital marketing, website experience, and student engagement.

• Oversee the strategy, design, and content of TSTC's website to ensure usability, accessibility, and alignment with user needs.

• Continuously optimize the website's structure, SEO, and conversion pathways to improve the prospective student journey.

• Ensure website content is up-to-date, relevant, and effectively communicates key messages to target audiences.

• Analyze and refine the student journey across digital platforms to drive engagement, inquiries, and enrollment.

• Implement data-driven solutions to personalize and enhance the user experience (UX) for prospective students.

• Identify and leverage marketing automation, chatbots, and CRM tools to improve lead nurturing and conversion rates.

• Oversee external vendors and agencies responsible for website design, user experience (UX), and customer experience (CX) mapping to ensure quality and strategic alignment.

• Serve as the primary liaison between TSTC and external partners, ensuring deliverables meet expectations, timelines, and budget constraints.

• Evaluate vendor proposals, contracts, and performance to maximize ROI and the effectiveness of digital initiatives.

• Coordinate cross-functional input to guide vendor decisions and ensure alignment with institutional needs.

• Establish key performance indicators (KPIs) and use analytics to measure the effectiveness of digital initiatives.

• Utilize heatmaps and user behavior analysis to optimize digital experiences and improve engagement.

• Generate and present performance reports on website metrics, campaign success, and user behavior insights to leadership.

• Work closely with marketing, admissions, IT, and other departments to ensure a seamless digital experience.

• Act as an internal consultant, educating leadership on digital trends and best practices.

• If the role evolves, recruit, develop, and manage a team to execute digital initiatives at scale.

• Stay informed on the latest digital trends, tools, and best practices in higher education marketing.

• Ensure compliance with accessibility (ADA), data privacy (GDPR, CCPA), and cybersecurity standards.

• Manage relationships with external vendors, digital agencies, and technology partners as needed.

• Strategic Thinking - Ability to develop long-term digital strategies that align with institutional goals.

• Project & Vendor Management - Experience overseeing projects, managing external partners, and ensuring successful implementation of digital initiatives.

• User Experience (UX) Focus - Strong understanding of best practices in web design, usability, and accessibility.

• Data & Analytics Proficiency - Ability to analyze performance metrics and drive data-informed decisions.

• Cross-Functional Collaboration - Ability to work with stakeholders across marketing, IT, and admissions to align digital efforts.

• Problem-Solving & Innovation - A forward-thinking approach to enhancing digital experiences and engagement.

• Bachelor's degree in Digital Marketing, Communications, Business, Computer Science, UX Design, or a related field. Equivalent experience will be considered in lieu of a degree.

• 5+ years of experience in digital strategy, website management, customer journey optimization, or a related field.

• Proven expertise in website strategy, UX/UI design, and digital engagement with a strong understanding of SEO, accessibility (ADA compliance), and content management systems (CMS).

• Experience managing digital customer journeys, including lead nurturing, marketing automation, and CRM integration.

• Strong data-driven mindset, with experience in digital analytics tools (e.g., Google Analytics, Hotjar, SEMrush) to track and optimize performance.

• Demonstrated ability to manage vendors and external agencies for website design, UX research, and digital experience mapping.

• Experience collaborating with cross-functional teams, including marketing, IT, and admissions to drive digital initiatives.

• Ability to travel up to 25% of the time based on business needs.

• Master's degree in a related field is a plus.

• Experience in higher education or student recruitment is highly desirable.

• Knowledge of customer experience (CX) strategies and tools for enhancing digital engagement.

• Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce, Pardot).

• Experience leading or building a digital team in a growing or evolving organization.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.