Social Media Manager

Advancement

Key Responsibilities

• Social media oversight
  • Execute a comprehensive digital communication strategy for social media that achieves high-impact creative solutions, strengthens the Mizzou brand and enhances alumni and donor engagement.
  • Supervise Advancement's social media channels by managing the content calendar and developing original content.
  • Monitor social media accounts, managing interactions and responding in a way that reflects the values and interests of the University of Missouri and the Mizzou Alumni Association.
• Paid social media campaigns:
  • Collaborate with internal teams and external partners to develop and execute paid social advertising strategies for various initiatives.
  • Implement media buys through social platforms or coordinate with media agencies to optimize ad placements and performance.
• Content strategy
  • Assist in shaping content strategies that align with Advancement's objectives and maximize alumni and donor engagement.
  • Stay informed on social media best practices, trends and platform updates to inform ongoing strategy.
• Performance analytics and reporting
  • Evaluate and report on the effectiveness of digital communications projects.
  • Use social media analytics and performance insights to refine and enhance ongoing content strategies.
• Digital content creation
  • Produce engaging, high-quality native content for Advancement's social media channels to support fundraising and alumni engagement.
  • Capture and share real-time event coverage and storytelling content across social platforms.
  • Use both first- and third-party content to create engaging social media posts.
• Campus collaboration and social media partnerships
  • Provide guidance to relevant student organizations developing social media content.
  • Partner with social media managers across campus to coordinate and amplify campaigns.
  • Collaborate with members of the Advancement Communications and Marketing team to provide best-practice consultation to the Office of Advancement, university communications and marketing team members, and internal and external stakeholders to plan, deliver and evaluate creative and effective donor and alumni communications.
• Knowledge, skills and abilities
  • Expertise in crafting strategic content and targeted advertising that drives engagement and business results on social media platforms.
  • Proficiency in business and communication software including Microsoft products, internet browsers and project management tools.
  • Ability to tailor messaging and strategies for specific audiences while ensuring alignment with organizational goals.
• A strong appreciation for and ability to articulate philanthropy's significance in achieving the mission and vision of the Mizzou Alumni Association and the University of Missouri.
  

M-F 8am-5pm with travel for events will be required for this position. Some events may take place on the weekend or outside regular business hours.

A Bachelor's degree or an equivalent combination of education and experience and 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

• Bachelor's degree with 2 years of experience, or 5 years of experience in developing, implementing and evaluating digital communications as part of a creative agency or in-house communications team.
• Understanding of social media platforms and best practices.
• Experience developing and executing strategic social media plans and campaigns that align with organizational goals.
• Experience creating and curating content targeted to specific audience segments.
• Experience producing and editing video, photos and social media livestreams.
  

Salary Range: $22.00 - $26.00 hourly

Grade: GGS-009

University Title: STRATEGIC COMMUNICATIONS ASSOCIATE II

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Resume and Cover Letter

Our benefits:
As one of Missouri's largest employers, MU staff members enjoy exceptionally competitive health, PTO and retirement plans. A few highlights:
* Health Insurance -Three plans to choose from, including our Custom Network Plan; a cost-effective insurance option that utilizes our extensive network of MU-affiliated hospitals, clinics and pharmacies.
* HSA - UM provides between $400 - $1200 in contributions to health savings accounts, depending on plans and dependents
* Dental - 100% coverage for preventative care, with no restrictions on network or non-network providers
* Vision - $0 copays on frames and contact lenses along with a $140 allowance, and a $10 copay on yearly eye exams.
* Retirement - UM will match 100% of up to 8% of eligible pay contributed to a 457(b), with a three-year vesting period on University contributions.
* Tuition Assistance - Up to 75% of tuition and supplemental fees waived for employees, and 50% waived for spouses and dependents
* Time Off - Personal time off (PTO) as well as 9 paid holidays.
* Winter Break - The university observes a paid holiday for the period between Christmas Day and New Year's Day.

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.