Sales Engineer

About AMADA AMERICA, INC.
AMADA AMERICA, INC., headquartered in Buena Park, California, is a leading innovator in sheet metal fabrication, providing advanced machinery like CNC turret punch presses, fiber lasers, press brakes, and automation systems. As the U.S. subsidiary of the global Amada Group (founded in 1946 in Japan), we've delivered high-performance solutions since 1971 to industries including aerospace, automotive, electronics, medical, and telecommunications. We prioritize customer-centric innovation, quality, sustainability, and long-term partnerships, offering employees stability, professional growth, and a collaborative culture in advanced manufacturing.

Job Details
As a Sales Engineer in our Machine Tool Sales Division, you'll drive growth by building customer relationships, identifying opportunities, and promoting AMADA's sheet metal machinery and solutions. This role blends technical expertise, sales skills, and consultative selling to help clients optimize operations with cutting-edge equipment. Ideal for those who excel at understanding manufacturing needs, product demonstrations, and closing value-driven deals.

Key Responsibilities

• Achieve sales targets by promoting AMADA metal fabrication solutions, accessories, and related technologies.
• Maintain existing customer relationships and prospect new accounts via cold calling, networking, and industry resources.
• Educate clients on emerging technologies to solve fabrication challenges.
• Conduct sales calls, product demos at Solution and Technical Centers, and encourage event participation.
• Offer technical consultations, prepare proposals, quotes, and coordinate orders using CRM systems.
• Collaborate with specialists and teams to identify upsell opportunities, such as tooling or services.
• Stay updated on products, pricing, and market trends to effectively sell AMADA's value.
• Handle additional duties, including reports and departmental support.

Qualifications and Skills

• Bachelor's degree in engineering (mechanical, industrial, or related) or equivalent sales experience in manufacturing/machinery.
• 2+ years in technical sales, preferably with CNC machinery, punch presses, or sheet metal equipment.
• Strong knowledge of manufacturing processes, including hydraulics, software, and automation.
• Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience preferred.
• Excellent verbal/written communication for explaining concepts and building rapport.
• Self-motivated, detail-oriented, and able to thrive independently in a fast-paced environment.
• Valid driver's license; willing to travel frequently (including overnight).
• Ability to lift up to 25 lbs. and demonstrate equipment.
• Preferred: Sheet metal industry experience, proven sales quota achievement, or sales/engineering certifications.

Travel

• Up to 75% within the region, with accommodations and expense reimbursement

Pay Rate

• Base salary: $72,000 annually, plus commissions, $570 monthly sales allowance, and incentives. Top earners exceed $200,000/year through sales-based commissions, bonuses, and growth.

Benefits

• Major Medical and Hospitalization
• Pharmacy
• Dental
• Vision
• 401(k) Plan with match
• Profit sharing
• Life insurance
• Long-Term Disability
• 12 paid holidays
• Flexible scheduling
• Cellphone
• Laptop
• Travel accommodations
• Wellness programs
• Employee assistance

Why Join AMADA? Career Opportunities and Growth
AMADA invests in employee development, making this role a stepping-stone to senior sales, management, product specialization, or leadership positions. Our promote-from-within culture includes ongoing training on technologies like fiber lasers and automation. Enjoy a supportive environment with low turnover, team events, recognition, and contributions to innovative projects in American manufacturing.