Senior Product Marketing Manager, FINS

Yext
$142,650-$237,500 USD
life insurance, sick time, 401(k), retirement plan
United States, New York, New York
61 9th Avenue (Show on map)
Apr 04, 2025
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a 'Best Place to Work' globally by industry leaders such as Built In, Fortune, and Great Place To Work! Yext is looking for a Senior Product Marketing Manager (Senior PMM) to lead the strategy, execution, and evaluation of product marketing initiatives for our financial services (FINS) vertical. As an industry/vertical-focused Senior PMM, you will collaborate closely with FINS Sales, Success, Product, and Marketing teams to ensure our financial services ecosystem thrives. Your ability to translate complex product capabilities into clear value propositions, build scalable enablement programs, and optimize marketing strategies specifically for FINS audiences will be key to your success. What You'll Do Yext Product Marketers are effectively "Growth CEOs" - they are responsible for leading and ensuring go-to-market success for their domain. Our key performance indicators (KPIs) focus on pipeline and revenue growth, improving win/loss rates, and strengthening client retention. As the leader of our financial services efforts, you will be this critical vertical's product evangelist and domain expert. You will be responsible for driving our: Vertical Growth Strategy: Create and drive our FINS expansion strategy across campaigns, field enablement, content, and events. Messaging & Differentiation: Develop clear, compelling messaging and positioning tailored to financial services buyers and influencers. Create vertical-specific use cases and solutions narratives based on customer insights guided by advisory boards, interviews, and win/loss reviews. Sales & Partner Enablement: Create vertical-specific sales plays, competitive guides, and tools that improve sales productivity and win rates. Market & Buyer Insights: Conduct ongoing research into buyer needs, industry shifts, field-level intelligence, and competitive moves to inform product and GTM strategy. Content & Campaign Strategy: Partner with demand generation teams to create and activate industry-specific content and thought leadership that maps to buyer stages. Product Alignment: Collaborate with Product and Solutions teams to shape the roadmap and solutions packaging around the needs of financial services customers. Launch Support: Lead verticalized communications for key launches, including customer-facing messaging, sales training, and campaign alignment. Key skills and competencies Showcase demonstrated financial services domain expertise, including knowledge of target customers across key sub-verticals (e.g., wealth management, insurance, banking, and more) and compliance/regulatory requirements. Bring a proven track record of driving clarity with senior leadership and alignment across business groups. Balance a qualitative and creative approach to generate innovative marketing ideas and turn complex topics into clear, compelling narratives. Dive deep into data, analyze, and provide insights on market opportunities, competitors, and product marketing performance. Operate with autonomy and discretion, seek to influence other teams, and own multiple programs. Set a high bar for quality and continually strive to improve results. What You Have 10+ years of experience in B2B SaaS product marketing and/or solution marketing. Experience in or related to the financial services industry (or applicable fields). Proven success in developing and executing sales enablement programs. Strong ability to craft messaging and positioning. Excellent project management with a focus on building and improving processes. Strong cross-functional collaboration skills, working with Sales, Product, and Marketing. Excellent presentation and training skills to communicate complex topics. Data-driven mindset, with experience tracking performance metrics and program effectiveness. Why You'll Love It Here High-Impact Role - Take ownership of the strategy and execution for our FINS initiatives, a key growth engine with high visibility across the organization. Cross-Functional Collaboration - Work with Sales, Success, and Marketing to drive meaningful impact. Scalability & Growth - Lead the design of repeatable, scalable programs that drive expansion within the financial services vertical. Industry Leadership - Join a company shaping the future of search, reputation management, and digital presence. #LI-PV1 Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee's job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets. Annual Base Pay Range $142,650 — $237,500 USD Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext's policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.