Director - Marketing (NA Prestige Business Strategy)

Requisition ID:883240

Position:Full-Time

Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Director - Marketing of North America Prestige Business is responsible for evaluating omnichannel opportunities to expand the managed portfolio into new regions and/or countries. This role will oversee the consolidation of portfolio analyses, identify regional and country-level priorities, and ensure brand goals and strategies are effectively integrated into the regional business strategy. The position requires strong leadership in driving business development, managing market execution, and maintaining alignment with corporate and regional objectives to maximize growth and profitability.

MAJOR DUTIES AND RESPONSIBILITIES

1. Strategic Portfolio and Business Development




• Evaluate omnichannel opportunities for regional and country expansion.
• Consolidate portfolio analysis, identifying opportunities and setting priorities for countries, regions, and COTs.
• Support the integration of portfolio and brand goals into the regional business strategy.
• Develop tactical programs to support market execution.
• Assess regional ARAs, distribution, and growth opportunities in collaboration with the GTM team.
• Define regional priorities for new product launches by country.




2. Market Execution & Competitive Analysis




• Oversee the management of sub-portfolio BBMs to ensure consistent brand positioning.
• Collaborate with regional teams to align market needs with corporate strategies.
• Monitor and report on competitive activities and market trends through SWOT analysis.
• Conduct annual portfolio assessments to ensure correct positioning in the region.




3. Cross-functional Leadership & Coordination




• Work closely with regional and corporate teams to drive execution and performance.
• Provide insights and strategic recommendations to the regional leadership team and corporate brand teams through business performance reports (MBR, QBR).
• Coordinate regional product milestones, including market immersions, brand training, and distribution analysis.
• Ensure alignment on global initiatives such as brand elevation and distribution rationalization at the local level.




4. Marketing and Budget Planning




• Drive discussions on annual advertising budgets to optimize marketing investments.
• Support local brand planning processes, ensuring alignment between regional and corporate objectives.
• Lead initiatives to support recovery plans and optimize business performance.




5. Public Relations, Media & Education




• Collaborate with corporate global teams to amplify key strategic brands and markets.
• Provide recommendations on media investments and PR planning.
• Develop brand training programs to support portfolio development and execution.




6. Tracking Competitive Landscape & Identifying Growth Opportunities




• Continuously analyze market trends, competitor activities, and emerging opportunities.
• Maintain a proactive approach to identifying and leveraging business development opportunities.

BASIC QUALIFICATIONS

• Bachelor's degree in Business, Marketing or equivalent experience
• 10+ years of experience in marketing and commercial fields
• 8+ years of experience in business development, sales, and/or strategic partnerships, with at least 3-5 years in a leadership role.
• Experience in consumer goods, luxury, or fashion industries preferred.
• Deep understanding of global business practices and experience working across diverse cultures

Pay Range: 165,052.80-243,145.60

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.