Corporate - Manager - Communications (MVC Promotions)

Requisition ID:883467

Store #:110353 EM Marketing - OH CSC

Position:Full-Time

Total Rewards:Benefits/Incentive Information

At EyeMed, we have a unique perspective on vision benefits. By listening and staying curious, we create innovative vision benefits that are a joy to use.

Our mission is to help people see life to the fullest-and our commitment goes beyond vision benefits. Our passionate employees proudly support the OneSight EssilorLuxottica Foundation, a leading not-for-profit organization with a 100% focus on eradicating the world's vision crisis.

EyeMed is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn.

GENERAL FUNCTION

The Promotions Manager will lead content development and strategic execution of multi-channel campaigns to increase brand awareness among consumers and eyecare providers. This individual is a master copywriter who thinks outside of the box and has a passion for engaging audiences and developing unique promotional campaigns.

MAJOR DUTIES AND RESPONSIBILITIES

• Own ideation and creation of monthly editorial calendars and theme planning to drive a consistent narrative across all channels.
• Write and publish meaningful, brand-aligned content for various channels including websites, newsletters, brochures, media campaigns and event signage.
• Create and manage library of external-facing promotional assets.
• Ensure the department's online presence is of the highest quality and aligned to organizational legal and compliance requirements.
• Develop and lead execution of comprehensive marketing strategies across various channels to promote brand awareness, loyalty and engagement.
• Explore industry trends and dynamics to introduce new, creative ideas for unique programs that ensure go-to-market approach is aligned to latest opportunities for maximizing engagement and driving results.
• Leverage data and constituent insights to support evolution of marketing strategies and methodologies ensuring continuous growth and development.
• Collaborate with cross-organizational teams to launch new products and campaigns that resonate with target audiences.
• Partner with organizational subject matter experts through the process of gathering information, copywriting, editing and securing approval for assigned communications.
• Develop and manage system to streamline intake of content requests, promotional messaging, and analysis of campaign deliverables.
• Work with approved vendors to oversee projects and manage budget process.
• Monitor and track key performance indicators across campaign deliverables to provide analysis of success through applicable metrics.
• Ensure campaign effectiveness is aligned to or above industry engagement benchmarks.

BASIC QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• 5+ years of experience in promotional marketing, brand management, or related roles.
• Strong leadership skills with a proven track record of cross-functional projects.
• Expertise in campaign development, execution, and performance analysis.
• Excellent communication and interpersonal skills to effectively engage with stakeholders at all levels.
• Proficiency in marketing tools and platforms, including CRM, analytics software, and digital marketing channels.
• Proficient in MS Word, PowerPoint, Excel, and Adobe Suite (Photoshop, InDesign)
• Strong analytical and problem-solving skills with a focus on data-driven decision-making.
• Creativity and innovation in developing promotional strategies that resonate with diverse audiences

PREFERRED QUALIFICATIONS

• Familiar with following brand guidelines
• Ability to maintain relationships in the course of achieving goals
• Self-starter who takes ownership over issues and effectively collaborates to achieve goals

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.