Video Content Creator, Social

Core Responsibility:

1. Produce engaging video content tailored for Sherwin-Williams brand social media channels including, but not limited to Facebook, Instagram (In-Feed, Reels and Stories), TikTok, LinkedIn, Twitter and Pinterest. Must be aware of how posts should be built for each platform from a formatting and channel usage perspective. Offer new and unique ideas in brainstorm ideations, and confidently draft and present concepts to team.
2. Strong understanding of how to create video content for different social platforms - shooting and editing images and videos, creating GIFs, converting/compressing files...etc. Manage, update, archive and maintain creative files and assets.
3. Collaborate with social media SMEs, copywriters, digital designer and other internal creative teams to develop and optimize content, looking for opportunities to elevate the brand and create higher levels of engagement with customers. Be able to support team with additional digital design initiatives as necessary.
4. Ability to digest, distill and incorporate feedback from multiple sources and meet tight deadlines in a fast-paced environment.
5. Work with analytics and strategists to adapt to the constantly changing environment of social media.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships

EDUCATION

Recommended:

• Bachelor's degree in graphic design, art direction, film or media focused

KNOWLEDGE & EXPERIENCE

Required:

• 3+ years' experience producing social media video content
• Hands on experience in asset management
• Excellent copywriting skills for any necessary text overlays on videos/graphics
• Ability to deliver creative content (image and video)
• Knowledge of social media marketing channels
• Excellent communication skills
• Multitasking skills and ability to prioritize tasks and shift as needed
• Strong portfolio demonstrating digital samples
• Attention to detail, exceptional organizational skills, and the ability to handle multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
• Collaborative work style
• Proven track record of delivering creative excellence
• Awareness of current trends, algorithms, and best practices for maximizing reach and engagement, and a strong desire to continuously stay updated

Preferred:

• Animation skills
• Illustration Experience
• Experience with Digital Asset Management Systems
• Knowledge of video editing software like Adobe Premiere is a plus
• UX/UI experience designing digital platforms a plus
• Knowledge of social media channel formats and usage
• Photography knowledge is a plus

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Video editing skills
• Proficient in Adobe Creative Suite; Photoshop, Lightroom, Illustrator, After Effects, Premiere, and Media Encoder
• Video filming using smartphones, DSLRs, Mirrorless cameras
• Microsoft Office

Preferred

• Proficient in Sketch, Figma and InVision

TRAVEL REQUIREMENTS:

• 10%