Manager, Digital Analytics

General Purpose

As a Manager, Digital Analytics for North America, you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team, you inform the adidas digital market strategy and provide the factual basis for future consumer experiences and improved performance.

Key Responsibilities

Scope: Accountable for a specific digital analytics practice

1. Analytics

• Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
  
  
  
  • Product Analysis and Business Performance
  • Campaign and Promotions storytelling
  • Business forecasting and Supply Chain
  • Ad-Hoc Analysis and reporting/Dashboard creation
  
  
  
  
• Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
• Provide analytics services to stakeholders within the eCom market.
• Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
• Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.

1. Consulting

• Support stakeholders in your areas of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
• Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
• Implement and use data driven decision processes, in line with a fact-based decision culture.

1. Reporting

• Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
• Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.

1. Innovation

• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

Key Relationships:

• eCom Market teams
• Global Digital Analytics
• Finance
• Supply Chain

Requirements

1. Education & Professional Experience

• University degree in related field
• 4+ years of experience in Analytics
• Experience in eCommerce environment preferred
• Basic experience in leading a team is a plus

1. Soft-Skills

• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
• Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Strong skills and story-telling
• People management skills are a plus

1. Hard-Skills

• Advanced proficiency in MS Office, PowerBi and SQL
• Experience with Web analytics tools (Adobe, GA, Amplitude, etc.)
• Advanced experience with Digital Analytics, BI, Financial, tools and KPIs
• Proven project management skills, including the ability to lead projects or work on several projects simultaneously
• Fluent English both verbally and written