Demand Generation Specialist

Company Information

We are AMAROK - THE Ultimate Perimeter Security solution! Our award winning unique and technically advanced electric fence reliably stops theft and other criminal activity by guarding our customers' property and assets 24/7. Nothing protects like The Electric Guard Dog

Our amazing company culture has led us to be recognized year after year as one of South Carolina's Best Places to Work. AMAROK is driven by our companies' core values and we strive to facilitate a greater sense of purpose in all our career opportunities. We value the culture our company has created and take pride in the career advancement opportunities offered to our employees.

Job Summary

We are looking for a data-driven, self-motivated Demand Generation Specialist for our Field Marketing efforts to join our growing Marketing team. This Demand Generation Specialist is responsible for leading demand generation strategies and initiatives that lead to sales growth. This will be done through multi-channel marketing campaigns to drive acceleration of new buyers across AMAROK's target markets and regions.

The ideal candidate will have proven success in several areas including email marketing, SEM, digital advertising, retargeting, content syndication, social media and live events.

Essential Job Functions:

• Partner with the sales team to help define and understand their target segments and lead planning for campaigns and tactics we can use to drive leads within those segments
• Creating multi-channel thought leadership content and marketing campaigns to support sales growth
• Plan, create, coordinate and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals.
• Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Work across teams to ensure lead generation goals are met and align with overall marketing goals
• Track, report, and analyze program performance, and make recommendations for further improvement
• Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement.

Qualifications:

• Willingness to experiment by trying new or testing existing techniques to develop a hypothesis of what campaigns you think will be most successful (A/B testing, new channels, etc)
• A passion for identifying effective and unique campaign ideas, themes and offers and transforming these ideas into executable programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
• Advanced knowledge of marketing automation software with other demand generation tools that can help you understand how, when and why companies are purchasing similar products
• Ability to adapt campaigns based on what the data is showing
• Interact collaboratively with Sales and Marketing to communicate campaign logistics
• Experience in Pardot/Marketo preferred
• Experience with paid social, PPC, and other inbound strategies preferred

Why AMAROK? Well known for our superior company culture and leadership, our employees also enjoy the following benefits:

• Health Benefits (Medical, Dental & Vision)
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Flexible Spending Account (Section 125)
• Matching 401K retirement plan
• Career advancement
• Bonus opportunities
• Generous PTO

Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.