Brand & Communication Strategist

Title:Brand & Communication Strategist

Company: Tampa Electric Company

State and City: Florida- Tampa

Shift: 8 Hr. X 5 Days

POSITION CONCEPT

Reporting to the Manager of Brand and Strategic Communications, the Brand and Strategic Communication (BSC) Strategist is responsible for building communication strategies and incorporating them into the organization's broader integrated marketing communications plan. These communications focus on marketing, customer and stakeholder communications. The Strategist also supports the implementation of targeted communication strategies within the integrated marketing communication plan. The goal of this plan is to ensure the business strategy, goals and initiatives of Tampa Electric are accomplished.

This role is part of a team of strategic communication professionals. These professionals have a focus on strategy, marketing, media analysis, corporate communication, crisis communication and issues management. These strategic plans are integrated into employee, customer and stakeholder communication and marketing solutions. The Strategist partners with leaders throughout Tampa Electric to create and execute robust marketing and communication plans and provide sage insight on trends in communication and marketing. The Strategist provides expert analysis on the effectiveness of the marketing, stakeholder, media and customer communications.

Level 1: Brand & Communication Strategist

PRIMARY DUTIES AND RESPONSIBILITIES

• Assists in the development and implementation of marketing, customer and stakeholder communications and appropriate inclusion to the Integrated Marketing and Communication Plan for Tampa Electric.
  
  
  
  • Partners with Government and Community Relations team to integrate communications within the Integrated Marketing Communication Plan.
  • Partners with Clean Energy and Emerging Technology team to integrate communications within the Integrated Marketing Communications Plan.
  • Partners across Tampa Electric's Digital Customer Experience, Communication and Marketing department to coordinate with planned customer, stakeholder and employee communications.
  
  
  
  
• Assists in the development of strategy and plans for proactive and reactive communications related to media, issues management and the corporate social media channels. Ensures that external communications are in line with the Tampa Electric brand and positioning strategies.
• In coordination with the other team members, develops channel strategies, ensuring KPI's are met and/or exceeded including marketing goals, communication recall and positive sentiment.
• With the Manager, the Strategist actively promotes a culture of high performance and continuous improvement that values learning and a commitment to quality. Responsible to provide seasoned advice on communication solutions, successful approaches utilized by other relevant organizations and accurate estimates on costs and benefits.
• Develops executive-level speeches and presentations. The Strategist makes recommendations on appropriate tone and key messages that should be included with officer remarks. Responsible for grammatical accuracy. Writes effective and compelling speeches and presentations that convey impactful information and present the officer in a manner consistent with the company's brand and culture.
• Required to maintain strong collaborative and supportive relationships with the TEC Strategy team, the Economic Development team, Regulatory and Safety teams, always working across the groups, sharing expertise across the disciplines, and working closely to provide the optimum solution for the business and ultimately for customers.

QUALIFICATIONS

Education

• Required: Bachelor's degree in journalism, communications, public relations, marketing or related field is required.
• Preferred: An advanced degree in strategic public relations, marketing, communications or journalism would be an asset.

Related Experience

• Required: Minimum of 6 years' experience in a communications role is required with demonstrated experience developing comprehensive and strategic communication plans including, media relations, digital marketing and communication, brand strategy, advertising, extensive writing and editing experience, and employee communications. Experience in developing crisis communications or critical public relations would be considered a benefit.

Knowledge/Skills/Abilities (KSA)

• Required:Innovative thinker, with a track record for translating strategic thinking into action plans and output. Energetic, self-reliant, good problem solver and results oriented. The ability to form effective, consultative working relationships with colleagues at all levels and external stakeholders. Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management. Comfortable working under pressure and meeting deadlines, exceptional prioritization and organizational skills.
• Required skills include strategic thinking; superior project management skills; Thorough knowledge of strategic communications, public relations and marketing; Knowledge and expertise will encompass best practices in providing guidance for media relations and paid, owned, earned and shared channels.

LEADERSHIP COMPETENCIES

• Champions Safety, Health and the Environment
• Takes Ownership and Acts with Integrity
• Drives Business Excellence for Customers
• Builds Collaborative Relationships
• Develops People and Teams
• Cultivates Innovation and Embraces Change
• Thinks Strategically and Exercises Sound Judgment

WORKING CONDITIONS

Available for on-call and after hours work on projects and issues management.

Level 2: Senior Brand & Communication Strategist

ADDITIONAL DUTIES AND RESPONSIBILITIES

• Special additional responsibility to act as a company spokesperson may be necessary. During critical events or company crises, may be called upon to act as spokesperson, provide advice to senior leadership on media relations; to include analysis of the journalists, their past trends in reporting and the likely risks associated. Senior Strategist may be expected to travel to company events or crises, at times with minimal warning, to provide on-site media relations/media liaison services.
• Accountable for leadership on strategic communications for complex or critical company issues; drafting comprehensive communication plans, position papers, talking points, message boxes and FAQs as required and in coordination with subject matter experts.
• Works to develop and implement public relations strategic plans to support positioning of Tampa Electric brand and broader business initiatives, helps to establish executives as thought leaders, and builds earned media opportunities across Florida and within the electric industry.
• Maintains a deep knowledge of the local media market and key influencers. Expected to foresee potential challenges related to company initiatives and announcements and take a proactive approach to business support, at times, alerting leadership of impending opportunities or threats even before leadership is aware.
• Senior level strategist may serve as a back-up for the Tampa Electric company spokesperson as required.

ADDITIONAL QUALIFICATIONS

Licenses/Certifications

• Preferred: Accreditation in Public Relations (APR) certification, the Strategic Communication Management Professional certification (SCMP) or equivalent certification.Experience in excess of 15 years in a strategic communication role could be considered a substitute for certification.

Related Experience

• Required: Minimum of 8 years' experience in strategic communication roles.

#LI-SAC

TECO offers a competitive Benefits package!!

Competitive Salary *401k Savings plan w/ company matching * Pension plan * Paid time off* Paid Holiday time * Medical, Prescription Drug, & Dental Coverage *Tuition Assistance Program * Employee Assistance Program * Wellness Programs * On-site Fitness Centers * Bonus Plan and more!

STORM DUTY REQUIREMENTS....Please make sure to read below!!! Responding to stormswill beconsidered a condition of employment.

TECO Energy and its companies serve a role in providing critical services to our community during an emergency. Team members are required to participate in the response/recovery activities related to emergencies/disasters to maintain service to our TECO Energy customers. Team members are required to work in their normal job duties or other assigned activities. Proper compensation will be made in accordance with the company's rules and procedures.

TECO Energy is proud to be an Equal Opportunity Employer.

TECO Energy is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law, except where physical or mental abilities are a bona fide occupational requirement and the individual is unable to perform the essential functions of the position with reasonable accommodations.

In order to provide equal employment and advancement opportunities for all individuals, employment decisions at TECO Energy will be based on skills, knowledge, qualifications and abilities.

Pay Transparency Non-Discrimination Statement

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

ADA policy

It is the policy of TECO Energy to provide reasonable accommodation for all qualified disabled individuals who are employees and applicants for employment, unless it would cause undue hardship. The corporation will adhere to applicable federal and state laws, regulations and guidelines, including, but not limited to the Americans with Disabilities Act (ADA) of 1990 and section 503 and 504 of the Rehabilitation Act of 1970s.

Application accommodations

Applicants may request reasonable accommodation in the application process five business days prior to the time accommodation is needed.

Pre-employment physical exams may be required for positions with bona fide job-related physical requirements regardless of disability.