Ophthalmology Senior Thought Leader Liaison

Ophthalmology Senior Thought Leader Liaison

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

About this Marketing Role:

The Senior TLL role is a marketing role at Genentech is considered a crucial link between the company and National & Regional Therapeutic Area Experts (TAEs) across Ophthalmology / Retina. The Senior TLL will garner insights to refine strategy and execution, develop advocacy to shape market beliefs and behaviors, and enhance connections with National and Regional Therapeutic Area Experts (TAEs) within their geography. The Senior TLL will demonstrate capabilities to translate TAE insights into actionable feedback to shape brand and squad strategies and execution. The Senior TLL supports pull through of Franchise priorities and brand strategies to local/regional Customer Engagement (CE) opportunities and partners with CE leadership to shape advocacy in local markets.

• Establish and foster effective partnerships with National and Regional Thought Leaders

• Develop advocacy among National and Regional TAEs to further advance franchise and brand priorities

• Ability to understand, integrate, and synthesize insights across customers, competitors, therapeutic or business areas and markets to shape strategic planning and customer impact

• Coordinate and communicate with internal stakeholders (e.g., Commercial franchise leadership, customer engagement roles, marketing, medical network, compliance, and legal) to ensure cohesive and compliant understanding of Therapeutic Area (TA) strategy, priorities, and needs.

• Acts with urgency in ensuring our TAEs are educated on the most up-to-date data and messages for our brands and markets and compliantly correcting any misperceptions

• Partner with medical to lead overarching TAE strategy for brands, indications & launches; each function independently determines final strategies, tactics & activities

• Compliantly manage fee-for-service activities that include TAEs (selection / pull through as appropriate)

• Effectively influences customer perception and advocacy for current and future products, and leverages relationships with these customers appropriately to meet the needs of all GNE partners (brand marketing, CE, medical, global)

• Actively participates on core Marketing and TLL sub-teams (e.g., ad board planning/execution, insights, congresses)

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and franchise priorities

• Accountable for being fully knowledgeable of and compliant with all relevant company policies and procedures, and applicable laws and regulations that govern conduct of GNE activities

• Business travel, by air or car, is regularly required

This is a field based position located in the territory of IL, IN, MI, MN, ND, OH, SD, WI. Relocation benefits are not provided for this role.

Demonstrates Proficiency within the following Key Competencies

Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Knowledge/Skills:

• Deep knowledge of National and Regional TAEs with a preference for strong relationships among TAEs within geography

• Deep knowledge of each customer type in ophthalmology / retina (e.g. HCPs, academic institutions, professional societies) and how TAEs may engage with various customer types

• Ability to educate and challenge TAEs

• Understanding of partners, their roles and leveraging their expertise to effectively partner, engage, and mobilize key internal stakeholders.

• Ability to articulate business problems and identify solutions

• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively for making decisions

• Ability to utilize computer programs to build and share presentations, utilize spreadsheets to decipher important insights, and host virtual meetings with internal stakeholders/customers

• Ability to successfully manage cross-functional projects in collaboration with other internal stakeholders and vendors

• Ability to think with an enterprise mindset

• Ability to influence and inspire individuals and teams across the commercial and medical network, from front-line employees to the executive level

• Ability to flex and thrive in an ambiguous environment undergoing transformational change

• Strong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data

• Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities

Minimum Candidate Qualifications & Experience:

• You hold a Bachelors' Degree

• You hold a minimum of 5 years cross-functional industry experience in life sciences (pharma or biotechnology) or related industry (e.g., payers, health systems), is required

Additional Desired Candidate Qualifications & Experience:

• Graduate Level degree

• Ophthalmology / retina experience

• Direct or indirect experience in a Thought Leader Liaison role

• Experience in shaping or influencing marketing strategies, plans, and tactics

• Proven and thorough knowledge of Commercial issues associated with highly competitive therapeutic area

• Proven track record of consistent achievement or overachievement in assigned responsibilities, goals, objectives and any other relevant metrics

• Previous experience building, implementing and seamlessly executing action plans, programs and related activities

Location:

• This is a field based position located in the territory of: IL, IN, MI, MN, ND, OH, SD, WI

• Relocation benefits are not provided for this role

• Individual must reside within the territory boundaries given extensive travel requirements of the TLL role

• Approximate travel: 60%+ overnight travel (including weekends)

This position requires significant driving of a company provided-vehicle as well as prolonged periods of sitting, both of which are part of the essential duties and responsibilities of the role. As a result, Genentech, Inc. (Company) from time to time will check your motor vehicle record for purposes of determining your eligibility for driving a Company vehicle or driving any vehicle on Company business.

The expected salary range for this position based on the primary location of Illinois is $159,300 - $295,800. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what's best for them

• Follow the science: I seek answers through experiments, data and debate, and act on facts

• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

• Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty

• Think long term: I choose actions today that benefit future generations

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.