Senior Field Marketing Specialist

• Be a trusted marketing advisor across all assigned business units regarding products, services, and corporate goals.

• Create marketing plans, estimate campaign costs/budgets, participate in planning & retro meetings, monitoring, and following up on assignments/budgets and reporting campaign performances and ROIs.

• Interpret data through various data platforms.

• Make sound recommendations based on data-first metrics and strategies to continue attaining the business goals set by the business unions.

• Develop and drive marketing initiatives that generate leads through effective member journeys by using personas and products alike.

• Offer data-based recommendations gathered from reporting on where to shift marketing efforts.

• Measure and report on marketing plans, member journeys, and deliver recommendations for future campaigns.

• Work closely with the Field Marketing Manager to support the organization's growth by developing marketing strategies that drive awareness and engagement within the credit union and surrounding communities.

• Oversee production of assigned business area's marketing collateral, procedures, and deadlines, including the accuracy of published and printed materials for designated projects and internal customers.

• Make suggestions and proposals for innovative ideas and pilot programs from start to finish backed by solid research and data analysis.

• Work closely with the Field Marketing Manager to schedule campaigns in the marketing calendar strategically based on market trends.

• Utilize the project management system to manage projects and backlogs.

• Collaborate with the Brand Strategy team on copy and creative needs, while being responsible for managing the proofing process for each campaign; with digital marketing team on all digital related tasks and KPIs; and with Member Insights team on member behaviors and consumer preferences.

• Maintain an awareness of all laws, regulations, developments, and trends that may affect the assigned business and marketing.

• Work cooperatively with the compliance department to ensure all disclosures and related compliance materials are up to date for all related/assigned projects.

• Bachelor's degree in Marketing, Business Development, Project Management or a related field, plus six (6) to ten (10) years of experience in Marketing, ecommerce or equivalent combination of education and experience.

• Proven track record of aligning Marketing strategies with Sales results with tangible success, i.e., tangible growth, lead and revenue generation achievements.

• The ability to perform data analysis, interpret the results and make recommendations.

• Solid understanding of Credit Union products and services with a strong emphasis on the Credit Union philosophy: people helping people.

• Experience with both traditional and digital marketing vehicles such as mail, email (including nurture/drip marketing), events/webinars, inbound marketing, website as well as mobile, and variety of social networking vehicles.

• Understand and can perform Market research and Competitive analysis.

• Excellent verbal, written and auditory communication skills and interpersonal skills; presentation skills.

• Flexibility to work morning, evening, and weekend events when needed to represent the Credit Union.

• Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, Teams, & SharePoint.

• Experience with Salesforce, including Salesforce Financial Service Cloud, Community Cloud and Marketing Cloud is a plus.

• Other CRM experience is a plus.

Starting Compensation: $77,376-$96,720 annually, plus a competitive benefits package.