Digital Marketing Specialist

Ziegler Cat
life insurance, parental leave, paid holidays, 401(k)

May 02, 2025
Ziegler Companies is seeking a full-time Digital Marketing Specialist to lead the development and execution of digital marketing strategies that enhance brand visibility, drive customer engagement, and support sales objectives across multiple divisions. This role takes on greater ownership of digital campaigns, analytics, and cross-channel integration while collaborating with internal teams and external partners. Responsibilities Develop and implement comprehensive digital marketing campaigns, including SEO, PPC, email marketing, and social media, to promote machine and service sales. Analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms to optimize strategies and report on KPIs. Oversee content creation for digital channels, ensuring alignment with corporate brand guidelines and divisional objectives. Manage and optimize the company's online presence, including website updates, social media profiles, and third-party platforms. Coordinate with the Marketing Communications team and external agencies to ensure cohesive messaging across digital, print, and event-based initiatives. Lead the planning and execution of targeted email marketing campaigns, including audience segmentation and A/B testing. Collaborate with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals. Stay current on digital marketing trends, tools, and technologies to recommend innovative strategies and tactics. Supervise and mentor junior marketing team members, including Marketing Coordinators, to ensure seamless campaign execution. Ensure all digital content adheres to corporate style guidelines, with a focus on accuracy, consistency, and brand voice. Qualifications Bachelor's degree in Marketing, Communications, or a related field 3-5 years of experience in digital marketing, with a proven track record of managing successful campaigns Strong understanding of SEO, PPC, email marketing, social media platforms, and analytics tools (e.g., Google Analytics, HubSpot, or similar) Proficiency in content management systems (CMS) and marketing automation platforms Excellent written and verbal communication skills, with experience in content creation and editing Ability to analyze data and translate insights into actionable strategies Strong project management skills, with the ability to prioritize tasks and meet deadlines Experience collaborating with cross-functional teams and external vendors Detail-oriented with a proactive approach to identifying and resolving inconsistencies Ability to work independently and lead projects while maintaining a collaborative team spirit Minimum Physical Requirements: Standing, walking, using hands, talking, hearing Working Conditions are indoors, and noise level is quiet This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals. SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today! The pay range for this position is $70,000.00 to $87,500.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant's location. Along with competitive pay, full time positions are benefits eligible which includes: Health, Dental, Vision and Life Insurance 15 days of PTO your first year, accrual starts day 1 9 paid holidays 401(k) plan with company contribution and match HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year Short-Term and Long-Term Disability Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Education Assistance At Ziegler Inc. we're committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.