Marketing Tools and Process Improvement Manager

Salesforce Administration:

*Manage and maintain the Salesforce CRM system, ensuring data integrity and accuracy.

*Implement Salesforce best practices, including data hygiene, user management, and security protocols.

*Customize Salesforce to meet the needs of the marketing team, including creating custom fields, workflows, and reports.

*Conduct regular audits of Salesforce data to ensure compliance with company policies and industry regulations.

Marketing Automation:

*Oversee the setup and management of marketing automation tools integrated with Salesforce.

*Develop and execute automated marketing campaigns, including email marketing, lead nurturing, and scoring via cross collaboration with regional digital teams.

*Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Campaign Project Management:

*Orchestrate projects by defining goals, conducting kick-off and proceeding meetings with product/sales experts and needed team members.

*Build reports and dashboards, and connect campaigns from Pardot to Salesforce.

*Build and manage tasks and projects in Asana.

*Ensure timely and successful project delivery.

Data Analysis and Reporting:

*Create and maintain dashboards and reports in Salesforce to track key marketing metrics and KPIs.

*Analyze marketing data to identify trends, opportunities, and areas for improvement.

*Present findings and recommendations to the marketing team and senior management.

*Ensure campaigns are strategized with a holistic approach, delivering measurable outcomes tracked against opportunities and revenue.

Technical Documentation:

*Develop and maintain Standard Operating Procedures (SOPs) and knowledge articles.

*Ensure documentation is up-to-date and accessible to relevant stakeholders.

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Campaign Building and Maintenance:

*Build and maintain marketing campaigns, ensuring alignment with overall marketing strategy.

*Monitor campaign performance and make necessary adjustments for optimization.

*Ensure demand generation and digital content are appropriately tracked and tagged back to the campaign for trackability in global regions.

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Prospect Segmentation:

*Implement automations within tools to ensure proper segmentation for deeper account/persona-based marketing.

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Executive Level Buy-In and Adoption:

*Secure executive-level buy-in by understanding and mimicking processes within the tool.

*Promote the adoption of marketing tools and processes across the organization.

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User Adoption and Training:

*Drive user adoption of marketing tools and processes.

*Provide global training and troubleshooting support on all tools to active users.

Process Improvement:

*Identify and implement process improvements to enhance marketing efficiency and effectiveness.

*Collaborate with cross-functional teams to streamline workflows and ensure alignment with overall business objectives.

*Stay up-to-date with industry trends and best practices in marketing operations and Salesforce administration

• 3-5 years with Salesforce Account Engagement / Pardot, Campaign Management and Salesforce Support.