Marketing Strategist (MARKETING SPEC 2)
 University of California - Davis | |
vision insurance, parental leave, paid time off, paid holidays, sick time, long term disability, tuition reimbursement, remote work
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 United States, California, Davis | |
 May 08, 2025 | |
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Apply for Job Job ID
78200Location
DavisFull/Part Time
Full TimeAdd to Favorite Jobs Email this Job Job Summary
Under general direction of the lead marketing strategist, develops and implements digital-centric and data-informed Annual Marketing Plans that accelerate lead generation and drive student enrollments. Researches and analyzes data from multiple sources to assist in establishing program marketing goals; develops program-specific marketing and distribution strategies and key messaging; and informs tactical recommendations. Collaborates with cross-functional teams to create new marketing plans and successfully reach revenue and enrollment targets. Collaborates with digital advertising specialist and media agency to establish ongoing testing to optimize performance. Responsible for marketing strategy across all phases of the program lifecycle, from launch to maintenance to sunset. Responsible for all aspects of marketing management for programs within assigned portfolio, including writing and implementing strategic marketing plans; tracking program inquiries and enrollments and recalibrating strategies and tactics to achieve targets; managing moderate marketing budgets; researching and recommending marketing solutions; and reporting on the results of marketing initiatives. Uses program knowledge, skill in digital marketing and analyzed data to optimize the performance of campaigns for ROAS, conversion rates and other key performance indicators. Partners with colleagues to utilize marketing technology and automation to create persuasive, personalized marketing strategies that drive inquiries, enrollments and retention. Apply By Date Qualifications Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position * Bachelor's degree in related area and/or equivalent experience/training Preferred Qualifications * Experience using Salesforce and Marketing Cloud Key Responsibilities * 50% - Marketing Strategic Planning & Management Department Overview UC Davis Continuing and Professional Education (CPE) is the lifelong learning arm of the university. The division maintains the most diverse portfolio on the campus, with programs spanning pre-college, professional continuing education, workforce development, international academic and cultural exchange, and training services for corporate and agency partners. As a global leader in continuing education, CPE serves learners regionally, nationally and globally, and posts more than 55K enrollments annually making it the third largest UC Extension by enrollment. Beyond its community-facing role, CPE serves as the internal hub for online education in support of other academic units on the campus. CPE employs approximately 180 employees and draws on the expertise of approximately 1,700 instructors. POSITION INFORMATION * Salary or Pay Range: $26.82/hr. - $47.61/hr. Benefits Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page. If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html * High quality and low-cost medical plans to choose from to fit your family's needs Physical Demands * Standing - Occasional Up to 3 Hours Mental Demands * Sustained attention and concentration - Frequent 3 to 6 Hours Work Environment * UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space. Special Requirements - Please contact your recruiter with questions regarding which activities apply by position * This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. A Culture of Opportunity and Belonging At UC Davis, we're committed to solving life's most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together. As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. To view the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks | |