Sr. Marketing Manager

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

Drives strategic planning and program development in support of corporate business and brand objectives with a focus on the US Institutional and Global Consultant Relations channels. Works closely with MFS' marketing functional and distribution teams. Creates and implements complex programs and/or promotions and manages events that boost sales and market share of MFS.

WHAT YOU WILL DO

1. Business Intelligence

• Demonstrated understanding of industry, products, market/client segments (DC, DB, OCIO, Consultants, etc.), and competitive environment as well as MFS' corporate business, brand, and sales objectives.
• Monitor business activity and participate in ongoing data mining and business analysis, marketing planning, and strategy development in support of channel objectives-leverage learning to inform plans and activities.
• Consume and direct market research, using key insights to propose strategies and influence initiatives that generate positive results for the business.
• Work with members of the Strategy and Insights Group and Product Management to gather insight on competitive products, investment techniques, and characteristics of specific types of securities, as applicable; evaluate impact on development of new programs as well as revisions to existing ones.

2. Marketing Strategy

• Implement strategies across various media, platforms, and venues to drive brand awareness, impart value, launch and/or promote products, and generate leads in a way that differentiates and distinguishes MFS.
• Work closely with the distribution team to devise and execute marketing activities in their target markets. Oversee execution of complex campaigns-providing clear, complete input up front and proactively managing stakeholders to enable streamlined review cycles throughout the process. Share marketing activities from around the globe with the distribution team to leverage content and ensure consistency of its use.
• Lead management for MFS-hosted and sponsored events for target client segments- accountable for the organization and delivery of events, pre/post promotional strategy, and oversight of event success framework.
• Collaborate with colleagues across the broader Strategy and Insights Group, Global Distribution Solutions, Sales Enablement and Compliance to promote MFS' value proposition through the successful execution of a variety of project types.
• Guide project teams to establish priorities and meet deadlines, motivating colleagues and navigating the sometimes-conflicting needs of clients and co-workers.
• Responsible for establishing, monitoring, and managing to approved budgets.
• Effectively communicate marketing vision to peers and partners-translating strategies into tactics and working cooperatively to build strong relationships with colleagues across the globe.
• Contribute to the advancement of MFS' corporate brand strategy.
• As applicable, actively mentoring and adhering to performance management practices to enable contribution and ongoing development of direct report or junior colleagues.
• Establish and monitor KPIs to ensure overall marketing effectiveness for specific area(s) of responsibility.

WHAT WE ARE LOOKING FOR

• Bachelor's degree combined with 6-8+ years of experience in marketing preferably within financial services; asset management marketing experience highly desired.
• Knowledge of client segments, financial products, investment techniques and strategies, and local regulations as well as investment industry and MFS investment disciplines and philosophy.
• Demonstrated expertise mining for customer insights through interaction with sales colleagues and others, primary and secondary research, and program results-leveraging data and key learning to drive channel marketing strategies and decision making.
• Creative thinker and innovator with proven ability to collaborate with creative and/or communications teams to develop sales and marketing support materials.
• Operates with a high degree of independence, demonstrating attention to detail and ability to manage multiple complex programs simultaneously.
• Ability to operate effectively under pressure-shifting priorities in response to changing business demands while maintaining oversight of day-to-day deliverables.
• Excellent interpersonal communication (written and verbal), presentation skills and ability to influence others; adept at building positive, collaborative relationships with MFS corporate, Global Marketing, sales and global affiliates at all levels.
• Customer-service focus, taking initiative to solve problems and arrive at solutions that promote individual performance and team effectiveness.
• Willingness to travel, as needed, to engage target markets while attending financial services and marketing industry meetings.
• Proficiency with Microsoft Office (Word, Excel and PowerPoint).
• Technical aptitude including workflow, CRM, marketing automation and design, as appropriate

Salary Range: $95,500 to $137,500

This position is eligible for competitive incentive bonus.

At MFS, we believe in fair and transparent compensation. For that reason, we're including the salary range for this position. This range reflects our good-faith expectation for what we'll pay depending on the candidate's experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:

• MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company-sponsored 401(k)
• Education Assistance:
  • MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
  • Tuition reimbursement up to $8,000 annually
  • Access to discounted tutors and college coaches
• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
• Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
• Robust Mental Health Resources including 8 free therapy appointments
• Various work/life balance support and wellbeing programs

Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency - if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we'll be happy to discuss them.

#MBLI

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

• Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
• Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
• Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
• Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
• Life & Disability Benefits: Company-paid basic life insurance and short-term disability
• Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.