Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.
Innovation goes far beyond materials science; it's powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you're a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you'll find your place at Avient.
Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough! We are seeking a detail-oriented and data-driven Marketing Specialist with a strong focus on market research to join our team. In this role, you will be responsible for gathering and analyzing data to provide actionable insights that support our marketing strategies and decision-making processes. You will work closely with various teams to understand market trends, customer behavior, and competitive landscape, ensuring our marketing campaigns are grounded in data-driven insights. Essential Functions
- Market Research
- Conduct primary and secondary market research to gather information on market trends, competitive analysis, customer needs, and industry developments.
- Monitor and analyze competitor activities, campaigns, and market positioning to identify competitive advantages and areas for differentiation.
- Design and execute surveys, industry expert interviews, and focus groups to gather customer feedback, ensuring data collection aligns with business objectives.
- Develop detailed customer personas and identify target customers based on research findings to inform marketing strategies and tactics.
- Stay updated on the latest industry trends, emerging technologies, and market shifts that could impact our marketing strategies.
- Data Analysis & Reporting
- Analyze market data, including sales trends, industry trends, voice of the customer, and competitive intelligence, to identify opportunities and threats.
- Use tools and methodologies to interpret data and present actionable insights.
- Prepare and present research findings in clear and concise reports or presentations to key stakeholders, offering strategic recommendations to inform marketing initiatives.
- Collaborate with cross-functional teams, including product, sales, and marketing, to align market research with overall business goals and ensure research insights drive decision-making.
- Provide insights and recommendations to optimize marketing strategies, product positioning, messaging, and content development.
- Other duties as assigned
Education and Experience
- Bachelor's degree in marketing, Business, Economics, or a related field.
- Proven experience in market research, data analysis, or a related marketing role (2+ years preferred).
- Strong analytical skills and experience using research tools (e.g., surveys, focus groups, analytics platforms).
- Proficiency in Microsoft Excel and data analysis tools (e.g., Google Analytics, Tableau, SPSS).
- Excellent written and verbal communication skills, with the ability to translate complex data into clear insights.
- Strong problem-solving skills with the ability to acquire, assimilate, and analyze data from multiple systems and data sources using a variety of business intelligence and reporting tools
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Additional Qualifications
- Experience in conducting B2B market research.
- Familiarity with customer relationship management (CRM) and marketing automation platforms.
- Knowledge of qualitative and quantitative research methodologies.
- Experience with market research platforms
Environmental, Health, Safety, & Security (EHS&S) Requirements * Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization. Security includes physical security and cyber security. We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self, a leader of others, or a leader of the business.
By playing to win, acting customer centric, driving innovation and profitable growth, collaborating seamlessly across Avient, and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avient's strategic goals, to meet our customer needs, and to accomplish your career goals. At Avient, we believe a wide variety of thoughts, ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person's qualifications, abilities, experience and performance.
Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state and local law. If you need an accommodation because of a disability to complete an online application, please contact the Avient HR Team by emailing, ApplicationAccommodation@Avient.com.
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Avient Corporation
May 08, 2025