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Technical Inside Sales Representative - Merlo Energy

The Kendall Group
United States, Michigan, Grand Rapids
May 13, 2025
Technical Inside Sales Representative
About Kendall Group
Merlo Energy, a division of The Kendall Group seeks a talented, creative, self-motivated individual for the Technical Inside Sales Representative position. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.

Why The Kendall Group?
Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay! We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.
Role Summary:
Reporting to the Division Manager, the Technical Inside Sales Representative shall have a clear understanding of the components of the products and the ability to demonstrate how they work. Responsibilities will include understanding the customers' application and recommending products and solutions for their needs. The person in this role should be knowledgeable about our competing products and should have the ability to break down technical terminology to non-technical clients. To be a successful Application Specialist, you should be able to develop an excellent rapport with existing customers, source new clients, and work closely with our vendors.
Exciting work you will do:
The essential duties and responsibilities of the Technical Inside Sales Representative position will consist of, but are not limited to, the following:



  • Maintain a positive, empathetic, and professional attitude toward customers
  • Respond promptly to customer inquiries
  • Communicate with customers and vendors through various channels
  • Understand the technical needs of the customer and suggesting appropriate products and services
  • Explain complex technical information to customers in a way that is easily understandable
  • Follow up with customers and resolve any issues that may arise
  • Engage in product training and development of new and existing team members
  • Understand P&ID drawings and specifications
  • Product line champion for assigned products
  • Stay current on new and evolving product offerings; utilize knowledge in selling activities
  • Manage vendor relationships and maintain our internal database with pricing and sales information
  • Keep customers and colleagues informed about new technological products
  • Compile proposals and reports related to technical products
  • Update records of customer communication and contact information
  • Process orders, quotes, and requests
  • Communicate and coordinate with colleagues, as necessary
  • Make outbound calls to potential customers and following up and quotes and leads
  • Understand customers' needs and identifying sales opportunities
  • Answer customers' questions and send additional information
  • Maintain a database of current and potential customers
  • Upsell products and services
  • Close sales and achieving sales targets
  • Occasional travel to branches or to business-related functions such as training or seminars
  • Perform other duties and projects as assigned


Competencies you possess:

  • Service Excellence
  • Results, Action Oriented
  • Accountability and Responsibility
  • Understanding Others, Listening
  • Problem Solving
  • Teamwork and collaboration
  • Priority Setting


What you'll need:

  • Work Experience: 3 years' of industrial sales or customer service experience


  • Education: Bachelor's or technical certification or equivalent work experience


  • Analytical/Computer Skills: Proficiency in Microsoft Office; ability to read, analyze and interpret technical documents and bid specifications
  • Organization Skills: Highly organized and detail-oriented; ability to multi-task and shift priorities as needed; ability to work in a fast-paced, continuously evolving environment
  • Cross-functional skills: Ability to work well cross-functionally; provides excellent internal and external customer service
  • Communication Skills: Strong interpersonal communications, problem solving, organizational and written/verbal communication skills
  • Physical, Mental and Visual Skills: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.


  • Ability to see, talk and hear
  • Ability to sit for 8 hours a day


  • Physical Environment: Normal office environment



Qualifications we prefer but don't require:


  • Work Experience: Previous technical experience in a related field


  • Analytics/Computer Skills: Epicor / Solar Eclipse



The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.
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