Customer Marketing Programs Manager

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies-and having fun along the way.

We are looking for a Customer Marketing Programs Manager to join our Customer Engagement team, reporting to the director of Customer Engagement. In this remote role, you will design and scale customer marketing programs that drive product adoption and customer engagement across diverse customer segments. You will own the end-to-end execution of customer marketing campaigns, including audience segmentation, messaging strategy, creative development, and performance analysis. This role is highly cross-functional and offers the opportunity to work closely with senior leaders in Product, Marketing, and Engineering, as well as our executive team.

You are the ideal candidate if you are extremely self-motivated and a strong communicator with a customer-first mindset. You can think both creatively and analytically and you are a passionate, enthusiastic team player with good judgement and integrity.You are also a highly collaborative individual comfortable working with many cross-functional teams to deliver best-in-class programs.

What you'll do:

• Manage customer communications and engagement strategies, including the overall monthly product feature release cycle and associated internal and external communications

• Design, implement and optimize targeted, omnichannel customer marketing programs,such as tailored community webinars, 'getting started' tracks, and retention campaigns, based on customer segment needs to enhance the overall customer experiencefrom onboarding through long-term retention

• Optimize and maintain a customer segmentation framework based on firmographic, behavioral, and usage data

• Personalize customer journeys and communications by segment, ensuring segmentation drives differentiated strategies and resource allocation

• Implement feedback loops within each segment to continuously evolve customer marketing programs based on insights and performance

• Identify and operationalize "high-touch" vs. "low-touch" strategies for different customer tiers to ensure scalability and impact

• Find ways to leverage the power of AI to build innovative customer marketing programs for supportingthe customer's journey

• Coordinate with Sales Enablement, Engineering, and Internal Comms to ensure adherence to a process that work across ourtechnology stack, including Monday.com, Adobe DAM, Infoblox websites, Highspot, and others, while also regularly evaluating opportunities to optimize the experience based on customer engagement data

• Manage tracking, analytics, and reporting to measure customer marketing program performance and adjust campaigns to improve results

• Continuously test and optimize messaging, timing, and targeting to maximize impact

What you'll bring:

• Minimum 8 years of experience in marketing, preferably in communications and operations

• Experience innovating, designing, and executing compelling communications and customer marketing programs

• Solid understanding of the product roadmap and guiding the process for communicating important product updates, launches, and urgent communicatioins to active Infoblox customers and partners

• Experience testing personalized communication strategies by customer segment and A/B testing to optimize campaign performance

• Program management experience, timelines, and planning skills

• Ability to bring clarity and simplicity to complex scenarios in meetings, emails, and with documents that help align teams

• Natural ability to lead and influence change

• Excellent written and verbal communication skills with the ability to ensure complex product information is distilled down to digestible, key takeaways

• Bachelor's degree or equivalent work experience

What success looks like:

After six months, you will...

• Publish four monthly product feature release comms with an eye toward improving internal and external processes

• Identify opportunities for new customer communication channels based on current lifecycle touchpoints from onboarding to retention

• Launch first targeted customer marketing program aligned to segmentation framework

• Propose key improvements to tech stack integrations or workflows to support scalable growth of marketable customer contact lists

After about a year, you will...

• Act as the customer conduit into product engineering, management, and product solutions marketing teams, gaining a strong understanding of the product roadmap and guiding the process for communicating important product updates, launches, and urgent comms to active Infoblox customers and partners

• Own the end-to-end execution of customer marketing campaigns, including audience segmentation, messaging strategy, creative development, and performance analysis

• Implement differentiated engagements for high value vs. long-tail customers to maximize company resources, scale support, and drive better outcomes through improved customer experiences

We've got you covered:

In the spirit of pay transparency, we are excited to share our compensation philosophy. At Infoblox, we believe in paying for performance. You can expect our employment offers to take many factors into consideration, including but not limited to the location of the role, internal equity, applicable past experience, individual skill set, education, and professional certifications. Please keep in mind that the range mentioned is the base salary range for the role. The typical base salary range for this position is $101,600 - $151,470, plus corporate bonus.

Our holistic benefits package includes coverage of your health, wealth and wellness-as well as a great work environment, employee programs and company culture. We offer a competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life. We have a strong culture and live our values every day-we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.

Speaking of a great work environment, here are just a few of the perks you may enjoy, depending on your location...

• Onsite massages, clubs, farmers market and fitness classes

• Delicious and healthy snacks and beverages

• Electric vehicle charging stations

• Outdoor amenities, seating and courtyard BBQ

• Dog park and pet-friendly programs

• Newly remodeled offices with state-of-the-art amenities

Why Infoblox?