Customer Marketing Manager

Verkada
$145,000-$190,000 USD
United States, California, San Mateo
406 East 3rd Avenue (Show on map)
Jun 03, 2025
Who We Are Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries. Who We Are Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries. Overview: At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Growth Manager, you'll be joining a highly selective team with a wide variety of career experience across growth marketing, investment banking, corporate strategy, and previous start-up experience. The common link between all of us is that we like to have an impact and solve problems with a data-driven approach. You'll be instrumental in driving deeper customer relationships by introducing our suite of products to existing customers. Your goal will be to drive pipeline generation and bookings by cross-selling the Verkada platform to existing customers within the North American market. You will play a pivotal role in building and optimizing the customer journey to maximize customer lifetime value (LTV). Responsibilities: LTV Maximization Strategy: Develop and execute strategies to maximize customer LTV through email marketing, paid advertising, direct mail, events, and in-platform messaging/notifications. Audience & Data Strategy: Own the data strategy for audience segmentation, and work towards identifying opportunities within Verkada's customer base. Leverage data and intent signals to create highly targeted marketing efforts that drive engagement and conversions. Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns-from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics. Cross-Department Collaboration: Work closely with account executives to define a joint approach to upsell/cross-sell their key customer accounts. Collaborate with internal teams across data science, marketing operations, and product marketing to ensure campaign success. Drive alignment on priorities and share insights to refine strategies. Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement. Data-Driven Decision Making: Leverage Excel and SQL to dig into campaign performance and identify opportunities and areas of improvement. Take a hands-on approach to understanding what works and what doesn't, using data to inform decision-making. Qualifications: We're seeking candidates (4-7+ years of experience) who bring a combination of strong analytical skills, creativity, experience in building effective campaigns targeting existing customers and proven experience in B2B marketing. Ideal backgrounds include: Lifecycle Marketing:Experience in designing and executing lifecycle marketing campaigns that engage customers at different stages of their journey. Proven ability to identify cross-sell opportunities by analyzing customer behavior, engagement patterns, and product usage data, ensuring customers see continuous value in expanding their relationship with the company. Customer Engagement Marketing or Growth Marketing:Experience in creating customer-focused content and campaigns that drive engagement, cross-sell opportunities, and revenue growth from our existing customer base. Marketing Operations:Expertise in building scalable systems and automation to support cross-sell marketing efforts. Familiarity with CRM systems, data management, segmentation, and process optimization to target existing customers effectively. Other Analytical Roles:Backgrounds in investment banking, quantitative consulting, strategy, or analytics, with a proven ability to leverage data insights for customer segmentation, campaign optimization, and growth-focused marketing strategies Annual Pay Range At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range $145,000 — $190,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.