Assistant Product Manager, Licensed Product

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Our licensed product team is growing fast, and we're looking for a driven, detail-obsessed, and creatively curious Assistant Product Manager to help us bring bold, brand-right products to life.

The Assistant Product Manager, Licensed Product, will be in the thick of it-tracking samples, managing data, aligning with licensors, and helping launch products that move culture. You'll work across teams and time zones, balancing the details while keeping your eyes on the big picture. If you're the kind of person who thrives in fast-paced environments, loves solving problems, and gets excited about product creation-this is your moment.

MAJOR ACCOUNTABILITIES:

Licensing Partner Communication

• Support day-to-day communication with brand licensors to ensure alignment on product approvals, brand guidelines, and seasonal storytelling.
• Help maintain strong, collaborative relationships that keep projects moving forward.

Product Development Support

• Assist in managing the product lifecycle from concept to delivery-tracking samples, updating line plans, and keeping milestones on track.
• Be the go-to for the details that make a product launch-ready.

Data Management & Integrity

• Own the accuracy of product data-attributes, pricing, colorways, and style details-across systems and timelines.
• Monitor for discrepancies and proactively resolve issues before they become roadblocks.

Go-to-Market Readiness

• Help track and manage GTM deliverables to ensure assets are completed and distributed on time.
• Participate in seasonal GTM meetings and line reviews-capturing feedback, surfacing insights, and driving continuous improvement.

Support Sales & Merchandising

• Ensure sales teams have the right product info, tools, and timelines to succeed.
• Help prepare sell-in materials and assist in aligning product stories with market needs.

REQUIREMENTS FOR SUCCESS:

• 1-2 years of experience in product management, merchandising, or a related role.
• A passion for product and a sharp eye for detail.
• Strong organizational and project management skills-you're the kind of person who color-codes their calendar.
• A collaborative mindset and a willingness to roll up your sleeves and figure things out.
• Comfort with data systems, spreadsheets, and digital tools (bonus if you've worked with PLM or ERP platforms).
• A startup mentality-you're proactive, adaptable, and always looking for a better way to do things.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.