New

Digital Marketing Specialist - Alumni Relations

University of Wyoming
46,800-55,008
remote work
United States, Wyoming, Laramie
Jun 06, 2025
Digital Marketing Specialist - Alumni Relations The University of Wyoming is delighted to receive your interest in our vacant position! We strive to connect with qualified and uniquely talented individuals to join our campus community. We would love to hear how your experiences translate to this position, the University's Mission, Vision, and Values, and encourage you to submit an application today! JOB TITLE: Digital Engagement Specialist JOB PURPOSE: Reporting to the Associate Director of the University of Wyoming Alumni Association (UWAA), the Digital Marketing Specialist leads and manages the strategy, creation, and coordination of digital content. This strategy aims to strengthen alumni engagement with valuable, relevant and consistent content and information. This role works closely with the UWAA team, UW Foundation marketing team, Institutional Marketing, and other campus partners to promote alumni programs, regional and affinity networks, and events. The specialist ensures a cohesive brand presence across multiple channels -including social media, email, web, and print. The specialist will provide expertise in data-driven decision-making and strategy to maximize reach and connection with alumni audiences. ESSENTIAL DUTIES AND RESPONSIBILITIES: Manage a comprehensive digital engagement and communication strategy that supports the University of Wyoming Alumni Association's (UWAA) mission, programs, and events. Ensure all messaging is timely, relevant, and aligned with priorities. Manage the development and execution of key communication strategies, in collaboration with the UW Foundation marketing team, including but not limited to: UWAA Social Media (Facebook, Instagram, LinkedIn, YouTube, and X) UWAA Website Monthly Alumni Insider video - highlights campus updates AlumNews section in the UWyo Magazine (three issues per year) Career Celebrations (quarterly personalized videos recognizing alumni career achievements) Collaborate with the UWAA team, UW Foundation marketing team, Institutional Marketing, and other campus partners to create and coordinate consistent messaging and branding across all digital platforms and communication channels. Collect, track, and interpret digital engagement performance metrics and Key Performance Indicators to inform strategy and demonstrate outcomes. Recommend and implement optimization improvements based on data analysis. Manage software platforms related to digital engagement. Provide photo and/or video coverage of UWAA events as needed. Supervise and mentor intern(s). Stay informed on trends and industry best practices in digital marketing, alumni relations, and higher education communications. Participate in ongoing professional development to enhance skillsets and maintain innovation in UWAA strategy. Manage the digital engagement and communication budget. SUPPLEMENTAL FUNCTIONS: Provide ad hoc reports as needed. Provide assistance on engagement projects and miscellaneous duties, as needed/directed. Establish and maintain documentation/records. COMPETENCIES: Collaboration Work Prioritization and Management Technical/Professional Knowledge Strategic Planning Independence Adaptability REMOTE WORK ELIGIBILITY: This position provides vital support to campus customers and requires the successful candidate be available to work on campus. The successful candidate must be eligible to work in the United States. Sponsorship for H-1B work authorization or work visa is not available for this position. MINIMUM QUALIFICATIONS: Education: Bachelor's degree Experience: 3 years work-related experience, including extensive knowledge with digital marketing and communication strategies. Candidates with an equivalent combination of education and work experience may be considered. Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy . DESIRED QUALIFICATIONS: Experience with digital engagement and communication for a business or higher education entity. Experience with higher education external relations as a student or professional. Excellent interpersonal, oral and written communication skills. Ability to work collaboratively with diverse constituencies and teams. Extraordinary attention to detail, strong organizational skills, and ability to manage multiple competing priorities with minimal oversight. Proficiency in Microsoft Office Suite including Microsoft Teams. Experience with using artificial intelligence (AI) tools such as ChatGPT to support marketing and communications efforts to enhance creativity, efficiency, and audience engagement. REQUIRED MATERIALS: Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references. HIRING STATEMENT: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu. ABOUT LARAMIE: The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university. Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/. Job Identification: 251350 Apply Before: 06/27/2025, 05:59 AM Job Schedule: Full Time Locations: 16th & Gibbon, Laramie, WY, 82071, US Posted Salary Range: 46,800-55,008 Schedule (Hours Per Week): 40 Travel: Yes, 10% To apply, visit https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/251350/?lastSelectedFacet=TITLES&selectedTitlesFacet=Part-Time+Worker%253BFaculty%252FAcademic%253BClassified+Staff%253BAdministrative%252FExecutive Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-3234fdaa9ba1fb49a5c53c17444f6221