Strategic Communications Specialist

The Pennsylvania State University
remote work
United States, Pennsylvania, York
Jun 11, 2025
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants. JOB DESCRIPTION AND POSITION REQUIREMENTS Penn State York's Strategic Communications office is seeking a creative storyteller and conceptual thinker to fill the role ofpart-time Strategic Communications Specialist. This candidate will be responsible for day-to-day written and visual social media content creation and management that aligns with campus strategic goals. This role oversees the campus social media channels (Facebook, Instagram, LinkedIn, X) and will serve as a collaborator for the YouTube channel and web content management.Additionally, this candidate will assist the campus community with writing projects/news stories and ensure photos and video are obtained for campus events. This position will typically work in-person 20-25 hours per week, Monday through Friday between the hours of 8:30 a.m. and 5:00 p.m., with a basic schedule determined by the employee and supervisor; however, there will need to be some flexibility when campus events and responsibilities require hours outside the norm. Requirements and Qualifications The person in this opening must be a self-motivated and detail-oriented team player, willing to work collaboratively with departments across campus as well as throughout the community. Skills, Knowledge and Responsibilities Knowledge of social media platforms (see above), best practices, scheduling tools and analytics, as well as the ability tocreate innovative and engaging content. Solid photo/video-taking and editing skills, including visual content creation. Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner) Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook) Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling. Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communicationstrategies/initiatives anduse data analysis to refine communication approaches. Basic web content management (Drupal CMS a plus) Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment. A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community. Education and Experience This opening is a great option for someone who is looking for a rewarding part-time work with flexible hours. A Bachelor's degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered. BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging in all its forms. We embrace individual uniqueness, as well as a culture of belonging that supports both broad and specific equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines